28/09/2026
A little Belle+Boo announcement…
I never really thought I’d be writing this, but after a lot of thought, I’ve made the incredibly difficult decision that Belle+Boo will be closing at the end of 2026.
This is probably one of the hardest things I’ve had to write, because there is a lot of love, time, money, energy and probably an unhealthy amount of caffeine that has gone into this little business.
I’ve invested a lot of money into Belle+Boo over the years, and I’ve always tried to keep my prices as low as possible. I wanted my products to be affordable because I know first-hand how much the cost of living affects everyone.
But the reality is that it’s become increasingly difficult to make a profit whilst keeping things affordable, particularly when competing with the likes of SHEIN and Temu, where products can be sold for what sometimes feels like approximately three pence and a packet of crisps. 😂
And then there’s the small matter of me.
My mental health has taken a real knock over the last few months, something I’m sure my family would very happily confirm given the amount of time they’ve watched me work myself into the ground.
I’ve been working full-time, coming home and then working again until the early hours. Making stock. Designing prints. Creating websites. Taking photographs. Making content. Packing orders. Answering messages. Planning events. Doing admin.
Basically, being the CEO, accountant, designer, manufacturer, photographer, social media manager, warehouse operative and occasionally the person who stares blankly at a pile of beads wondering what on earth she was thinking. 😂
And on top of that, my general health has suffered too. Living with endometriosis and the fatigue that comes with it has made keeping up this pace increasingly difficult.
Cue the violins… 🎻
Because if I’m completely honest, I’m tired.
I genuinely LOVE creating things. I love being creative, coming up with ideas and turning something that existed only in my head into an actual product. That part of Belle+Boo has brought me so much happiness.
But I never started this business with the intention of making a fortune, or even of making it my full-time job. It was supposed to be something I enjoyed. A creative outlet. Something that was mine.
And I made myself a promise that when it stopped being enjoyable, I would know it was time to stop.
Unfortunately, I think I’ve reached that point.
I’m incredibly sad that this chapter is coming to an end. There have been so many moments over the years where I’ve sat back and thought, “I actually made this.” From the very first product, to my first market, to seeing people wearing, using and enjoying things I created with my own hands.
And then there’s you.
To every single customer who has ordered from me, recommended me, shared a post, visited me at an event, trusted me with a custom order, bought something as a gift, or simply followed along with Belle+Boo…
Thank you. Truly.
Thank you for trusting me with your ideas and visions. Thank you for coming back time and time again. Thank you for supporting a small business when you could have bought something cheaper elsewhere.
You have made this journey what it has been, and I will always be incredibly grateful for that.
So, as of today, Belle+Boo is officially on wind-down and will close at the end of 2026.
I still have a number of events in the calendar and I will absolutely be attending these, because if we’re going out, we’re going out in style. 💅🏼
There will also be a huge wind-down sale, with products being discounted throughout the coming months. I’ll share the full price list and details very soon.
This isn’t necessarily goodbye to the creative part of me. I’m sure I’ll still be making things, designing things and getting ideas at completely inappropriate times of the night.
But for now, I think it’s time to put down the beads, step away from the Cricut, close the laptop and give myself permission to breathe.
Belle+Boo has been one hell of a ride.
And I’m so, so grateful that you’ve been here for it. 🩷
Thank you for everything.
