29/09/2026
Most homes are designed for one moment: the one that photographs well.
But a home spends most of its life off camera.The morning scramble: a 7.30 call and toast eaten standing up, all before the school run. The evening the laptop stays closed and the family’s favourite game comes out. The quiet once the last light goes off.
I’m Jo. I spent twelve years designing homes with some of the UK’s most respected practices, and one lesson has stayed with me. The moments that matter most are decided long before the reveal.
That’s where our work begins.
Which moment would you design your home around?