Made by Mindy

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Made by Mindy

Modern Heirlooms. Professional-finish casting keepsakes for baby & family, made at home.

14/10/2026

A NEW CHAPTER FOR MADE BY MINDY. ✨

As businesses grow, so do their vision, their customers and the direction they’re heading in. Sometimes, the brand that once felt right no longer tells the full story.

That was exactly the case for Made by Mindy.

With an evolving customer base and a fresh vision for the future, it was time to create a brand identity that reflected where the business is today and where it’s heading next.

This project also felt particularly close to home for us. Building this brand while having babies of our own meant we connected with it on a whole different level. We got it, we felt it, and we understood the emotion behind it. 🤍

Because rebranding isn’t always about changing who you are. Sometimes, it’s about creating a stronger connection between your business and the people you want to reach.

A fresh identity, a new chapter and an exciting future ahead.

Brand identity by Clëah Creative x made_bymindy

23/09/2026

8 years ago, that was me. Googling every rash. Crying in the bathroom so no one would see. Convinced everyone else had been handed a manual I’d somehow missed.

Here’s what I know now. There is no manual. You’re writing it as you go, and you’re doing a far better job than those 3am thoughts will ever let you believe.

The baby who won’t settle will one day tell you about their day in so much detail you’ll wish they’d stop (you won’t really). And the version of you who feels lost right now is actually becoming someone strong, someone patient, someone her children will adore.

You’ve got this. Even on the days it doesn’t feel like it. Especially then.

🤍 Send this to a new mum who needs to hear it today.
Save it for the night you need it yourself.

17/09/2026

We’re not a baby brand anymore.

10,000 hands and feet framed, and along the way, we realised the moments worth keeping don’t stop at the nursery. That’s why we’re rebranding, and why the Heirloom Frame Kit is the first thing we’re launching under it.

Live 20th September. First 100 orders get a complimentary Christmas ornament.

10/09/2026

This is what ‘right now’ looks like. Swipe through — you’ll recognise it.

Save this for the version of you that’ll want to remember. Revealing our newest addition 18th September 👀

29/06/2026

I made this carousel for me as much as for you.

Because somewhere between the chaos and the laundry and the packed lunches, they stopped being little. And I didn’t catch the exact moment it happened. Nobody does.

These are the things I go back to when I need to remember. The specific, silly, perfect things that were so ordinary at the time I almost didn’t notice them.

If you’re in it right now — the mess, the noise, the exhaustion — I just want to say: you’re already in the memory. It’s happening.

Save this for the days you need it. And if you have your own version of dinonoorrr or the garbage truck lineup — drop it in the comments. I want to hear it.

24/05/2026

There’s something about the baby stage that never truly leaves you.
The tiny fingers wrapped around yours, the sleepy cuddles, the little details that quietly change before you even notice them.

At Made by Mindy, we create keepsakes designed to hold onto those moments for a lifetime — because the seasons of parenthood move far too quickly. 🤍

Our DIY Baby Keepsake Kit helps you capture their tiny hands and feet while they’re still little.

Discover the keepsake kit via the link in bio.

19/05/2026

Every family is in a different season right now.

Some of you are in the newborn haze. Some of you are watching your babies become people.
Some of you are the grandparents at the head of the table now.

All of it worth keeping

Made by Mindy - Modern Heirlooms 🤍

What season are you in right now?

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https://madebymindy.co.uk/

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