17/09/2026
In Conversation with Tove & Anna ✨
For this instalment of our signature series, we’re looking beyond the finished design — into the realities of bringing large-scale floral installs to life…
What is the biggest floral challenge on large-scale installs?
For Anna, it’s the logistics - the unseen layers behind the beauty. Tight timelines, complex load-ins, and building on-site alongside multiple suppliers, all working in sync. It’s a constant balance of precision and pace.
For Tove, it’s about the rhythm of it all. Install windows can be incredibly short, often just a matter of hours to transform a space completely. Every step is timed, every movement considered — from conditioning to placement.
It’s not just about the flowers, but how they arrive, when they’re placed, and how a team moves together to make it happen.
A world of early mornings, late nights, and meticulous planning — all to create something that feels entirely effortless.