CraftCanvas

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CraftCanvas CraftCanvas partners with artisan communities across the country in developing home decor products and services and promoting handicrafts through workshops

The initial idea for CraftCanvas was drawn in Feb 2011 and it was formally set up in June 2011. I am an engineer and a MBA in Marketing. I am currently pursuing a Diploma course in Interior Design. In my corporate experience I have worked in sales and marketing roles for a couple of MNCs in India. Since 2009, I’ve been actively involved in the handicrafts sector. CraftCanvas is a result of my love for ‘all things handmade’ and my experience in sales and marketing. I live in Ahmedabad in an almost handcrafted home, with a forest in my balcony! I am here to offer you a hundred percent handcrafted experience. I’ll help you move into a handmade home. Come, explore!

Nazare bhi humse mile. That beautiful sketch was made by Udit ❤️Extra special, because, this is the newspaper I grew up ...
17/08/2026

Nazare bhi humse mile.
That beautiful sketch was made by Udit ❤️

Extra special, because, this is the newspaper I grew up with, reading editorials to strengthen my language skills, fighting with my brother on who gets the crossword page, and saving the cut-out when my letter to the editor was published back in the 90s.

Link in bio.

It is easier to teach postgraduate students than to speak to school students. So when Anuradha Varma contacted me for a ...
08/07/2026

It is easier to teach postgraduate students than to speak to school students. So when Anuradha Varma contacted me for a session at edskExpress , my first instinct was to say no.
I said yes instead, and surprised myself. I spoke to the students in Hindi for one long hour. I got my genders all mixed up the way I usually do, but proud that I could do it.
When I post anything on social media, I tend to think of it as posting into the void. Some kind of checklist, more than anything else. But once in a while it brings an opportunity like this one, a room full of students from remote areas, and it makes me dream a little.
What if some of them choose to work in this sector? What if I have convinced even one of them that our wealth lies in our own backyard? What if they go on to lead and shape this field?
I may never find out. But just knowing it is possible gives me a thrill.

11/05/2026

Mata Ni Pachedi is traditionally used to create portable shrines, cloth temples that could be carried to where the goddess was needed.
For 'In Her Own Time', we asked what happens when the shrine is not for worship but for rest.
The installation is a tunnel. Hand-painted and digitally printed textiles on all sides, drawn from the visual language of Mata Ni Pachedi, the arches, the borders and the hierarchy of the sacred. You walk through it slowly. The passage narrows your pace whether you intend it to or not.
At the end is the sanctum sanctorum. Bolsters on the floor. A large hand-painted Mata Ni Pachedi panel of the goddess by Sanjaybhai Chitara. All ambient temple music and controlled light.
The question the installation asks: who gets to rest? Under what conditions? What does it mean for a woman to claim time that belongs entirely to her?
We think of mothers first as givers. Givers of time, of food, of presence, of self, of everything. Rest, for a woman, is what happens after everyone else is taken care of. If it happens at all.
This installation disagrees. It makes rest the destination, not the remainder.
As shown at Abhivyakti Edition 7, 2025, Ahmedabad. Curated by
Artisan: Sanjaybhai Chitara ( )

03/05/2026

28 days from brief to installation.

That is not how craft works. Except this time, it did because the client asked for it.

The brief was simple: something nature-related, and ready in time for their opening.

This is the Sohrai mural we made for Taj Tadoba, in one of India's tiger reserves.

Sohrai is a wall painting tradition from Jharkhand. It is made during the harvest festival when women paint the walls of their homes with images of animals, forests, and the natural world from a grammar that has been passed down without interruption for centuries.

The brief and the tradition were a natural match.

One might argue that twenty-eight days is not enough time to commission craft, at least in the way most people understand commissioning.

What made it possible was the absence of the things that usually slow a project down- the approval chains, the revision loops, and the time it takes for a studio and their client to align.

The architect team made decisions quickly and with confidence. We have a 12 years + working relationship with the architects. So we were aligned right from the word go and we able to bring designs that were ready to approve.

The rest was the artisans.

Adam Christopher Imam. Alka Imam. Diwakar Indwar. Pramila Kiran Lakra. Usha Panna.

Five Sohrai artists who carried a harvest tradition into a wildlife reserve.

Design team: Udit Parekh, Roshni Adarsh
Made in collaboration with (.sairam)

01/05/2026

So proud to be featured alongside
fisher.fineart

thegoldenbrandco

michescotthandmade




()watts de.loom

What Women Create is a quarterly publication celebrating women makers across the world.

29/04/2026

Gond painting began as songs sung by Gond Pardhans for generations.
From there, they moved to the walls of their homes. It has since travelled, to canvas, to paper, to ceramic, to fabric, to the walls of hotels and offices and cultural institutions across the country. Every time it moves to a new surface, it reveals something new about itself.
This time it is on light.
A lighting installation for an office, currently in progress in our studio. The Gond motifs with the characteristic layered lines, the fish, the birds, the trees rendered in the visual logic of the Gondi worldview will sit on a surface that glows from behind.
The light changes what the eye does with the image. In natural light, you read the pattern. In the installation's own light, maybe the pattern reads you.
This is what we mean when we say Gond travels.
It is not a decorative tradition that can be applied to surfaces. It is a visual language complete enough to find meaning on any surface it encounters, be it mud wall, paper, canvas, light.
Put it anywhere. It will make sense.
Team: , ,

27/04/2026

The Andhari river runs through Tadoba National Park.
It is the lifeline of the forest, the tigers come to it, deer come to it, the crocodiles and the star turtles that swim in it, every creature in the park orients around it. We made it the spine of this mural.
I hope everyone who stands here hears the sound of the river.
Made in collaboration with ,
Artisans: ,
Design team: , ,
Made for Taj Tadoba Resort & Soa, Nagpur.

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#3, GoodEarth Tarana, Malhar Road, Near ACS College Of Engineering Kambipura Vil
Bangalore
560060

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08306066600

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