Then & Now

Then & Now Then&now is the story of craft as it was “Then” and how, It can be ‘Now’. The objective to blend the artisan’s honed skills with the designers trained mind,

Indian handicrafts, encompassing myriad skills, techniques, materials and objects come to us from a glorious past. In times gone by they found patronage from kings and nobles as well as the common man and so flourished. They adorned and beautified. Even objects of daily use were aesthetically balanced. Today, craft is threatened. It is in competition with cheaper, more practical industrialized pro

ducts. ‘Handmade’ has lost its status and no longer comes attached with the ’prestige’ tag. In fact handicraft now has come to mean an impractical thing of the past for many. The globalised world we live in today has not helped matters. It has meant even greater competition. However, the Indian craftsman has shown amazing resilience. He has taken on the challenge an adapted his products for newer markets – from the next door rural to the more distant urban. The need of the day is to help him along in order to ensure that he and his craft survive. At Then and Now we think this can be done by educating the consumer and making him aware of this rather fascinating heritage as well as ensuring the craftsman can keep pace with the ever changing times and demands of globalised markets. In keeping with this Then and Now brings to you an attractive range of home accessories. We hope this will help Indian homes reflect our craft traditions. We have used varied folk painting styles such as Mithila from Madhubani in Bihar, Gond by the Pradhans and Bhills in the Gondwana belt of Madhya Pradesh, Pattachitra of Orissa. Sanjhi paper cuts from Mathura in Uttar Pradesh. Wood engravings and inlaying by the block makers of Pilakhwa and painted wooden toys of Varanasi. This is just a beginning. In the future we hope to reach out to many other crafts and bring to you a wider range.

And the second wall is alive.Thank you to our Gond Artisan Rajendra Kumar Shyam and Virendra Kumar.
31/01/2026

And the second wall is alive.Thank you to our Gond Artisan Rajendra Kumar Shyam and Virendra Kumar.

Tiger arrives. Jungle is
28/01/2026

Tiger arrives. Jungle is

26/01/2026
The Deer, elephants, peacocks,birds are slowly settling in saddi dilli
24/01/2026

The Deer, elephants, peacocks,birds are slowly settling in saddi dilli

Our space, our time, our artisans.  We are in saddi Dilli.
23/01/2026

Our space, our time, our artisans. We are in saddi Dilli.

Amidst the workshop, we chat about life back in the village. How other artists are doing. How are they coping in these t...
02/10/2025

Amidst the workshop, we chat about life back in the village. How other artists are doing. How are they coping in these times. With Kailash Pradhan, it was how he was forgetting his style. I showed him his old work. So we agreed that he will improvise on his old style and maintain his identity. Job done and we were happy discussing his home in Amarkantak 🌹

Experimenting a new colour combination. Ivory white background with Gold/Copper and Black Madhubani motifs.
10/06/2025

Experimenting a new colour combination. Ivory white background with Gold/Copper and Black Madhubani motifs.

The office of BCG Chennai is alive with this beautiful wall art created by Pushpa kumari and Pradyumna Kumar. Another pr...
23/02/2025

The office of BCG Chennai is alive with this beautiful wall art created by Pushpa kumari and Pradyumna Kumar. Another project curated by Then & Now. Thank you BCG India and ArtIncept .

Don't miss the little butterfly seeking nectar from the flower.
18/02/2025

Don't miss the little butterfly seeking nectar from the flower.

Blooming flowers, Parrots, Butterflies and Peacock's taking their place in our beautiful wallart.
15/02/2025

Blooming flowers, Parrots, Butterflies and Peacock's taking their place in our beautiful wallart.

We have an in-house artist to help us.Shubangi used to walk past and happy. Today she said ' I want to be part of the pr...
13/02/2025

We have an in-house artist to help us.Shubangi used to walk past and happy. Today she said ' I want to be part of the project". We gave her a brush and then it was magic.Painting is so serene and enjoyable.

Address

167 Jor Bagh, Lodhi Road
Delhi
110003

Website

Alerts

Be the first to know and let us send you an email when Then & Now posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Then & Now:

Share

Category