Indian handicrafts, encompassing myriad skills, techniques, materials and objects come to us from a glorious past. In times gone by they found patronage from kings and nobles as well as the common man and so flourished. They adorned and beautified. Even objects of daily use were aesthetically balanced. Today, craft is threatened. It is in competition with cheaper, more practical industrialized pro
ducts. ‘Handmade’ has lost its status and no longer comes attached with the ’prestige’ tag. In fact handicraft now has come to mean an impractical thing of the past for many. The globalised world we live in today has not helped matters. It has meant even greater competition. However, the Indian craftsman has shown amazing resilience. He has taken on the challenge an adapted his products for newer markets – from the next door rural to the more distant urban. The need of the day is to help him along in order to ensure that he and his craft survive. At Then and Now we think this can be done by educating the consumer and making him aware of this rather fascinating heritage as well as ensuring the craftsman can keep pace with the ever changing times and demands of globalised markets. In keeping with this Then and Now brings to you an attractive range of home accessories. We hope this will help Indian homes reflect our craft traditions. We have used varied folk painting styles such as Mithila from Madhubani in Bihar, Gond by the Pradhans and Bhills in the Gondwana belt of Madhya Pradesh, Pattachitra of Orissa. Sanjhi paper cuts from Mathura in Uttar Pradesh. Wood engravings and inlaying by the block makers of Pilakhwa and painted wooden toys of Varanasi. This is just a beginning. In the future we hope to reach out to many other crafts and bring to you a wider range.