Lemon Design

Lemon Design Lemon Design is an award winning Strategic Branding and Integrated Design Consultancy with office at

A creative resonance of “user-centric design” and technology we help shape brand perceptions and consumer experiences. Our intervention puts the consumer at the center by identifying real consumer needs and consumer behavior while making choices – to create long-lasting relationships that can achieve growth, increased consumer outreach and greater differentiation in the industry.

Designing for ADI’s 20th Pune Design Festivalbegan with a simple question, what happens when a country becomes the lens ...
17/02/2026

Designing for ADI’s 20th Pune Design Festival
began with a simple question, what happens when a country becomes the lens through which design is examined?

The India Lens shaped the identity and visual language of the festival, drawing from the idea of the lens as a two-way device, not only how we look at India, but how India looks at the world, and at design itself. Blur and sharpness became core visual elements, a way to frame, distort, reveal and question, much like the realities designers navigate every day in a country defined by complexity and contrast.

The system was built to be modular and adaptable, extending across digital media, environmental graphics, merchandise and motion. At the venue, the language moved into space through large-scale installations, geodesic domes and mirrored interventions that invited reflection, shifting perspectives and moments of pause within the festival’s energy.

In a place as layered as India, clarity and ambiguity often coexist. This identity embraces both, holding design against the light of India’s many realities, and allowing new ways of seeing to emerge.

We’re looking for an enthusiastic and creative Social Media Manager to join our team. You'll be responsible for developi...
11/04/2025

We’re looking for an enthusiastic and creative Social Media Manager to join our team. You'll be responsible for developing, executing, and managing social media strategy for us and our clients, enhancing our online presence, and building meaningful connections with our audience.

Above any skills or experience, we put a lot of emphasis on mutual respect, empathy, open-mindedness and inclusivity. Most of all we like good people who are seriously fun as a team member, who like challenges and passionate team players who like doing impossible stuff.

If you are the one, send your resume at [email protected].

From the LMN Archives – Grover AurigaIndia’s first gold-infused sparkling wine, Grover Auriga is a testament to grandeur...
27/03/2025

From the LMN Archives – Grover Auriga
India’s first gold-infused sparkling wine, Grover Auriga is a testament to grandeur—a rare, opulent expression designed for those who celebrate life with extravagance. With 24-carat gold flakes shimmering in every pour, this wine transforms every toast into a ceremonial moment.

When partnered with , the challenge was clear: how do you design for something that has never been done before? We delved deep into inspiration, exploring themes of vastness, luxury, and timelessness. After countless iterations, we found our muse in the cosmos—a realm of abundance and brilliance that mirrors the indulgence of this wine.

The name Auriga, drawn from the Golden Charioteer constellation, set the tone for the brand’s visual and storytelling identity. The label design evokes a subtle balance–taking a minimalistic approach to ensure that the drink itself takes centre stage. The visual language takes one on a journey through sparkling constellations, embodying the experience of savoring this extraordinary wine.

Beyond its aesthetic, Grover Auriga is more than a drink—it’s an experience. A shimmering reflection of life’s finest celebrations, it captures the essence of golden moments in a bottle, reserved for the discerning connoisseur who seeks a toast like no other.

05/03/2025

The Big Picture!

For 25 years, has shaped the Hindi news landscape, pioneering private news broadcasting in India. But as the industry grew, so did the noise.

Partnering with Zee Media, we took on the massive challenge of rebranding not just one, but three flagship news channels—Zee News, Zee Business, and Zee Bharat. This transformation wasn’t just about a new look; it was about setting a new standard. The goal was clear: declutter the chaos, re-establish visual leadership, and design a news experience that resonates with today’s viewers. From redefining the brand architecture to creating a system that worked seamlessly across digital and broadcast, every element was meticulously crafted to bring clarity, impact, and modernity to Hindi news.

The result? A bold new identity that reinstates Zee as a powerhouse in news broadcasting, with a design language that speaks to the next generation of viewers—dynamic, intuitive, and unmistakably Zee. (1/3)

Creative Direction:
Motion Graphics and Design:
Content & Strategy:
VizRT adaptation:

05/03/2025

The foundation of this transformation lay in crafting a robust, scalable design system—one that balanced structure with flexibility, clarity with impact, and innovation with familiarity that is habit forming and easy to adapt to.

We reimagined every aspect of the on-screen experience, ensuring a seamless flow of information while maintaining a visually striking presence. Key elements like the Live bug were redesigned to feel modern, intuitive, and instantly recognizable. The OnScreen Motion Graphics were refined to ensure readability that is habit forming while integrating seamlessly into a new age visual language. The entire information architecture and wireframe was carefully mapped to optimize how viewers absorb news on-screen—placing critical updates where they matter most, decluttering and removing unnecessary elements, and ensuring a logical flow in every quadrant.

The intentional predominant use of white, with red and gold accents was done to reinstate Zee’s identity and recall while lending a sense of sophistication and credibility. The design language itself is digital-first, borrowing cues from the interconnected information networks, data flows, and hi-tech digital universes that define the modern news landscape. From typography to animation, the system ensures that Zee News stands out—not through excess, but through simplicity, precision, clarity, and unmistakable identity.

This wasn’t just about making something look good. It was about making news feel clear, accessible, and authoritative in an era of overwhelming information. (2/3)

Creative Direction:
Motion Graphics and Design:
Content & Strategy:
VizRT adaptation:

05/03/2025

Translating this vision into a working, real-time broadcast system was no small feat. The entire design system had to be implemented seamlessly on VizRT, a powerful graphics software widely used in news broadcasting. This meant ensuring not just aesthetic precision but also technical efficiency—building dynamic, real-time graphics that could adapt to the fast-paced nature of news.

Every visual element was designed with ex*****on in mind, from the channel promos that set the tone for the brand’s new direction to the individual show openers and bugs that retained uniqueness while aligning with the overarching system. The challenge was not just to create a unified look but to ensure that Zee News, Zee Business, and Zee Bharat each retained their own distinct design philosophy and identity within the system.

This meant designing elements that were modular, adaptable, and future-proof—capable of handling breaking news, in-depth analysis, and evolving content formats without losing consistency. Smooth transitions, intuitive layouts, and habit-forming design cues were carefully implemented to make the viewing experience feel natural, immersive, and engaging.

This wasn’t just a redesign—it was a complete transformation of how Zee News presents itself to the world. A bold new visual identity, a robust system for on-screen graphics, and a commitment to redefining Hindi news for the future. With this rebrand, Zee News is not just reclaiming its place in the industry—it’s setting a new benchmark for what news broadcasting can be.

Creative Direction:
Motion Graphics and Design:
Content & Strategy:
VizRT adaptation:

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Pune

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Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm

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+917276082278

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