19/07/2026
There are two versions of me that show up to work.
One opens keyword research tools, studies search intent, and spends hours figuring out what people are looking for online. That's the side of me that helps businesses grow through digital marketing.
The other sits down with a spool of copper wire, a gemstone that caught my eye, and a quiet curiosity about what it could become.
Interestingly, they don't begin in the same place.
When I'm working with clients, I always start by listening to the market. Good marketing isn't about guessing—it's about understanding people before making decisions.
But when I make jewelry for Eksquisite Crafts, the conversation starts somewhere much more personal.
I ask myself a different question.
"Would I wear this?"
Not because I believe my taste is universal, but because this little business has always been an extension of my own creative voice. If I can't imagine reaching for a piece on an ordinary day, I know I'm probably not finished with it yet.
Over time, I've realized that these two worlds aren't actually opposites.
Marketing has taught me to listen.
Making jewelry has taught me to speak.
One reminds me to pay attention to what people need. The other reminds me that creating something memorable sometimes begins with having the courage to make something that feels genuinely yours.
Perhaps that's why I've never treated Eksquisite Crafts like a trend-driven business.
It's more like a conversation with the kind of person who smiles at the same stones, the same colors, and the same quiet details that make me stop and look a little longer.
I'm curious—if you create something, whether it's art, a business, or even a meal for your family, where do you usually begin: with what people expect, or with what feels true to you?