29/08/2021
Most of us would say, "Strategy".
Well, yes it's about strategy.
BUT isn't this really about how important setting 🎯 CLEAR GOALS is?
It pays off to know what your goals are before you strategize. Setting clear goals keep you from getting distracted by competing ideas that may not help you achieve what you intended to hit.
This seasoned entrepreneur knows exactly what his goal is 👇
✅ More sales by making his target customers buy more at regular price
His goal is clear,
👍he wants customers to buy more at $3 each 👍he wants to increase his sales
✖️NOT to just get the melons sold
A logical offer would be to offer 3 melons for less than $9 but
✖️ that isn't his goal
✖️ he doesn't want to sell out all the melons (at the expense of actual sales)
Again,
✅ He wants the exact sales target he set
💡 So he offered them at a ridiculous seemingly foolish bundle to make sure customers CHOOSE to be logical and buy 3 at the regular price‼️
📣 His call to ACTION is rather maverick but it works! 😂😅
WHY? Yes, why? Can you guess why this strategy worked? 😃
❗Clue: This would be the other side of the coin. Sales and marketing is a two-way street. You got to have a grasp of your buyer persona.
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