10/06/2026
Everyone thinks IDs are getting rich.
Here's the truth nobody talks about.
A $70,000 renovation project?
After materials, labour, subs, overheads —
Net margin: 15–25%. On a good day.
Many IDs are on commission only.
No project = no income.
So when a firm quotes you suspiciously low —
ask yourself: where is the margin coming from?
Because it has to come from somewhere.
VOs mid-project.
Cheaper materials quietly substituted.
Corners cut where you can't see.
This industry has a pricing problem.
And homeowners are the ones paying for it.
You deserve a firm that's upfront from day one.
Not one that wins your job and finds the money later.