10/08/2026
I’ve been dreading this week for about a month or more!
Not because I wasn’t excited to create all the holiday magic, but because I knew how much work it would take to get there.
Well, here we are: Day 3 of the Christmas transformation, and it’s somehow even more chaotic than I imagined.
Thousands of products are coming down. Mountains of Christmas boxes are coming out. New merchandise is still arriving, getting unpacked, processed, tagged, and somehow making it onto the website in the middle of all this madness.
Momma Judy and I have been moving displays, trimming trees, rearranging everything, and stepping back to stare at it for five minutes—only to decide it STILL doesn’t look right. So we move it all again.
And did I mention we’re doing all of this while keeping the store open and running business as usual?
It’s a whole lot of mess before the magic, and right now, we’re heavy on the MESS.
But I know what’s coming, and that’s the part I love. Watching all the little details come together and seeing the store transform for the holidays makes the long days worth it.
So send some extra love and good vibes to my Jentrie team. We’re only three days in, we’ve got a LONG way to go, and these elves are already earning their keep!
Christmas magic doesn’t happen overnight… especially when Mrs. Claus keeps changing her mind. 🎄
