10/15/2025
Are you designing for the right market?
Because even the strongest artwork can fall flat if it’s not created—or presented—with the right audience in mind.
Every corner of the surface design world—from interiors and apparel to paper goods and beyond—comes with its own creative expectations, technical processes, pricing realities, production timelines, and preferences for how artwork is sourced or developed. When you know the differences, you design smarter, pitch with more confidence, and start landing opportunities that actually fit your goals.
Join me and Ashley Presutti Beasley for a live Pattern Chatter chat:
🗓 Friday, October 17 | 12pm PST
💬 Know Your Market: Choosing the Right Surface Design Path
You’ll learn:
✨ The creative + technical differences across markets
✨ How production methods and file prep shape design decisions
✨ What buyers actually look for in artwork development
✨ How to tailor your portfolio for real opportunities
🎥 Replay available inside the Pattern Chatter Facebook Group after the live call.
Link to join the Pattern Chatter Facebook Group can be found in my story & story highlights.
💭 Tell us in the comments:
Which surface design market do you feel most drawn to right now—and what do you want to learn about it? 👇