Chelsea Clarke Digital Business Advisor

Chelsea Clarke Digital Business Advisor Oh hey! I’m a business intermediary who specializes in helping business owners acquire and exit digital businesses.

I founded an M&A platform called Niche Investor, am the author of Glow Up Yourself, and I teach creator economy stuff at HerPaperRoute 🤓 Digital Real Estate: Buying, growing, and selling online businesses.

We can’t pretend that AI is a fad. Like it or not, AI is here to stay. (kinda long post, settle in ☕) But that shouldn’t...
08/12/2026

We can’t pretend that AI is a fad. Like it or not, AI is here to stay. (kinda long post, settle in ☕)

But that shouldn’t mean that you just stop participating in your business completely, and let the robots take over your IP.

HEAR ME OUT.

As a business owner, you are at a place in history where you have to decide what parts of your business get supported by AI, and what parts will always remain 100% you, the human creator.

Because I believe the key, personally, for me, is setting rules for what I will allow AI to touch in my business, and what I will NOT allow it to touch, ever.

For example, I just released the audiobook version of my book, Glow Up Yourself, and I refused to use any of those AI voiceover tools.

It mattered a lot to me that it be my actual voice in the audiobook.

So I painstakingly, passionately narrated every word myself into my microphone. It took me several months to complete, and I wouldn’t have had it any other way.

But when it comes to tasks like launch management, finding keywords, uncovering ways to revive older posts, documenting my processes, building lead magnets, scripting webinars, bulk writing Pinterest descriptions, planning quarterly revenue campaigns...AI CAN HAVE IT!!!

I give those tasks to Claude.

But my guess is your not using Claude to its full ability yet. You keep having to remind Claude about things your business and it doesn’t really “get” it yet.

That’s why I built my new 24 for $24 Claude Skills Bundle.

It’s a collection of the exact Skills I use to turn Claude into a real business partner, one that knows how to brainstorm offers, write newsletters, improve blog posts, analyze content, create Pinterest strategies, refine your copy, and so much more.

Once you start using my Skills, you’ll wonder how you ever tolerated writing massive prompts every single day.

It’s genuinely one of the biggest workflow upgrades I’ve made all year.

If you’re building a business with AI and want to continue being the human in the parts of your business you enjoy, I know you’re going to love this.

03/19/2026

If I had to start my business from scratch again, here’s exactly what I’d do first ⬇️

🔥 Step 1: Pick a niche that buyers are already spending money in

I’d skip the “find your passion” fluff and forget about “choosing a niche” and stalk digital marketplaces instead:
🕵🏼‍♀️ Etsy, Gumroad, Flippa, Amazon Bestsellers

→ What digital products are trending? Who’s buying them?

Once I spot a hungry niche (like creators who need Notion templates or newsletter writers who hate SEO), that’s my lane. I won’t choose something I wish I was great at — I’d choose what I’m already great with.

🔥 Step 2: Claim my corner on Pinterest and Youtube

Pinterest brings warm leads, and YT blows up content with the right SEO.

→ I’d post tutorials, 3-part educational series, and storytimes with subtle CTAs.

→ Use keywords inside my pins and captions like they owe me rent.

🔥 Step 3: Build ONE good digital product — fast.

Not a big course. Not a bloated membership. I’d launch a $17–$27 “instant fix” ebook that solves a specific pain point.

🔥 Step 4: Set up a checkout page that’s so simple.

No walls of text. No copy that confuses.

Just:
✔️ What they get
✔️ Who it’s for
✔️ Why it’s urgent
…and an upsell that makes buyers go “ugh FINE, take my money.”

🎯 I’d use Thrivecart (for fast checkouts + affiliates)

🔥 Step 5: Start growing a newsletter that sells

→ I’d give away the first step of my paid product as a freebie
→ Plug it on my pin descriptions + TikTok bio + inside every checkout
→ Enlist a few people from my list to beta test the paid version in exchange for testimonials I can use on the sales page

Then I’d focus on my newsletter and write emails like I’m texting my smartest friend. That’s how trust builds. That’s how people buy again.

📌 TL;DR: If I started from scratch…
- I’d niche into a spend-ready audience
- build one juicy digital product
- drive traffic with Pinterest & YT
- write emails

🎁 Want me to map out your own “zero to sale” strategy? Comment “BOOK300” and I’ll send you a free roadmap 👇🏼

Let's do the math. 📈Websites sell for up to 40x their monthly earnings.So, let's say you buy a site that is currently ea...
03/14/2026

Let's do the math. 📈Websites sell for up to 40x their monthly earnings.

So, let's say you buy a site that is currently earning $100/month for $4,000.

Then, you grow it to earn $1000 per month. This means you can potentially resell it for $40,000. 🥳
That's a $36,000 profit just from the sale!

But you ALSO get the $1000 it's earning per month for as long as you're working on it before you sell it!

Flipping websites is my favorite side hustle, and I've been doing it for more than 8 years.

I wrote a guide on how to do it, step-by-step, including where to find good websites for sale, how to acquire them, grow them, and even how to resell them at the top of their valuation.

Get your copy of it (find it in the comments below!🗞️👇)

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03/11/2026

💥 If you are one of the 1.5 million people who canceled your ChatGPT subscription this week, and you want to export everything it knows about you, so you can import that knowledge into Claude, here’s how to do it ⬇️

03/11/2026

Drowning in admin instead of launching content that actually leads to sales? Running a business doesn’t have to be this dramatic. 😩

💅 Let’s ship the offer, tighten the funnel, and stop letting perfectionism keep you stranded on the shore.

And most importantly, make being a business owner fun again!

Follow my page for free guides and you’ll learn how to grow your online business, sell digital products, generate new leads, and hit your exit plan goals.

We need to talk about what’s actually selling in the market right now.Why should you listen to me?I’m a business interme...
03/10/2026

We need to talk about what’s actually selling in the market right now.

Why should you listen to me?

I’m a business intermediary (aka a business broker). I connect business owners who want to exit with buyers who want to acquire businesses.

And I founded the Niche Investor platform. So I have a FIRST HAND view of whats selling and whats not.

Here’s what I’m seeing right now:

1️⃣ Niches getting strong buyer interest:
Health and wellness, and personal finance continue to dominate.

2️⃣ What buyers are scrutinizing more than ever:

Traffic source. Google-dependent sites aren’t desirable anymore, sorry.

Google AI Overviews now reduce organic click-through rates by 58% compared to just two years ago, which means even ranking #1 on Google delivers a fraction of the traffic it used to.

A site with strong Pinterest, email-driven, or YouTube traffic is now seen as significantly more stable than one banking on Google rankings.

3️⃣ What’s commanding premium multiples:

Sites with any kind of recurring revenue — paid newsletters, memberships, digital product subscriptions.

Content websites are currently selling at 30 to 45 times monthly average profits. but the upper end of that range is almost exclusively going to sites that don’t depend by a single traffic source.

❌ What’s sitting unsold: Single-source income sites where the owner is deeply embedded in the brand. If you are the brand and you’re leaving, buyers get nervous.

⁉️Questions about where your site falls in this market? Ask me!

03/05/2026

Join our group Successful Female Founders: Women Supporting Women in Business 🎉

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