What are the opening hours?

Monday 9:30am - 8pm Tuesday 9:30am - 5:30pm Wednesday 9:30am - 5:30pm Thursday 9:30am - 8pm Friday 9:30am - 5:30pm Saturday 9:30am - 4pm

Sergenian's Floor Coverings

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United States
Madison, WI
Sergenian's Floor Coverings

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We're experts in flooring sales and design. And we can't wait to help you find the perfect floor cove

Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable products like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program. We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County. Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

11/06/2026

Want to create a cohesive look throughout your home without making every room feel the same? Start with consistent flooring, then use area rugs to add color, texture and personality to each space.

In this home, LIFECORE Flooring's Allegra Maple engineered hardwood in Clarity provides a warm foundation, while area rugs from our showroom give each room its own feel.

Whether you're starting with new floors, searching for the perfect area rug or planning a whole-home refresh, our team is here to help you bring it all together.

10/30/2026

For nearly a century, we’ve been bringing the world of area rugs to Madison homes. From hand-knotted pieces to one-of-a-kind designs sourced from around the globe, our collection offers something for every style and space.

10/28/2026

Looking for a little seasonal design inspiration? Think rich colors, dramatic patterns and moody flooring and tile combinations that make a statement long after Halloween has passed.

10/22/2026

For nearly a century, we’ve been bringing rugs from around the world to Madison homes. From timeless patterns to distinctive designs and textures, our collection offers something for a wide range of styles and spaces.

Stop by our showroom to explore our selection of area rugs in person and let our team help you find the right fit.

10/20/2026

A little football season nostalgia from our archives. This photo is from the 1967 grand opening of our Beltline store, where we were joined by Green Bay Packers kicker Don Chandler. Don was part of the team’s first two Super Bowl wins and helped make it a day to remember. We’ve celebrated a lot of memorable milestones since, but this one still makes the highlight reel!

10/15/2026

Fall is a great time to give your hardwood floors some attention before the busy holiday season. Interior Designer Erin explains what to look for, how often to refinish and how our team can help.

10/13/2026

What does it mean to be a Premier Flooring Center? It means being part of a select group of flooring retailers across North America recognized for quality, service and a commitment to taking care of their customers. Learn more about the benefits of shopping with us.

10/08/2026

The recipe for a well-designed kitchen? Start from the ground up. Four shades of Forbo Flooring Systems' Marmoleum tile in Sparrow, Oat, Sandstone and Clay create a geometric pattern that complements the warm wood cabinetry while adding visual interest to the space. Expertly installed by our team, this multi-tone floor is the thoughtful foundation that brings the whole kitchen together.

Photo Credit: Carrie Chase Creative

10/06/2026

National Karastan Month is here, and so are the savings! Now through November 2, save up to 20% on Karastan carpet, plus get up to $1,000 in rebates and 12-month financing on approved credit. Visit Sergenian’s to take advantage of these limited-time offers.

09/30/2026

An area rug feels most at home when it works in harmony with everything around it. For this month's staff pick, Flooring Specialist Jacob selected this richly detailed rug, featuring intricate traditional motifs that bring a grounded, inviting feeling to any space. His tip: "Rugs do not exist in a room by themselves, and therefore will look best when surrounded with finishes and fabrics that coordinate." Bring in a photo, fabric swatch or paint chip, and Jacob and our team of flooring specialists will help you find a rug that truly complements your space.

Address

Madison, WI

Opening Hours

Monday	9:30am - 8pm
Tuesday	9:30am - 5:30pm
Wednesday	9:30am - 5:30pm
Thursday	9:30am - 8pm
Friday	9:30am - 5:30pm
Saturday	9:30am - 4pm

Telephone

+16082711111

Website

http://www.sergenians.com/

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