08/05/2026
As students across the U.S. begin heading back to school in August, back-to-school shopping is once again providing an early look at Q3 consumer behavior trends.
According to NRF’s 2026 Back-to-School Consumer Trends webinar, total back-to-school spending is projected to reach $146.8 billion this year, reinforcing why this remains one of retail’s most important shopping seasons.