ASH NYC

ASH NYC Ash is a hotelier. We build monuments to the best stuff of the old world, made new.

New Orleans is still in the full swing of summer, and our southern belle needs no introduction. For brioche in bed, lang...
09/03/2026

New Orleans is still in the full swing of summer, and our southern belle needs no introduction.

For brioche in bed, languid mornings, and slow afternoons poolside, Hotel Peter & Paul awaits. Book now at the link in bio.

Summer isn’t over yet. There’s still time to build a sandcastle, eat all the tomatoes, make the perfect sandwich — and s...
09/01/2026

Summer isn’t over yet.

There’s still time to build a sandcastle, eat all the tomatoes, make the perfect sandwich — and shop our Labor Day sale.

20% off sitewide, until midnight September 7.

The Dasher Suite at Ulysses — a tribute to Donald and Donna Dasher from John Waters’ one and only Female Trouble.Bathed ...
08/31/2026

The Dasher Suite at Ulysses — a tribute to Donald and Donna Dasher from John Waters’ one and only Female Trouble.

Bathed in blue, the imaginative suite is every bit as beautiful and bizarre as you might expect from the pair.

Summer treasures. A collection of shells from a cabinet of curiosities, c. 1900.
08/26/2026

Summer treasures. A collection of shells from a cabinet of curiosities, c. 1900.

Divine incarnate. Shop Ash Bodycare at the link in bio.
08/24/2026

Divine incarnate. Shop Ash Bodycare at the link in bio.

Iceland’s Surtsey volcano erupting in 1971. Photographed by Peter J. Herring
08/21/2026

Iceland’s Surtsey volcano erupting in 1971. Photographed by Peter J. Herring

At home in Mallorca with Katharina Marie Herold wearing Idle Hands — our sleepwear collaboration with Desmond & Dempsey ...
08/18/2026

At home in Mallorca with Katharina Marie Herold wearing Idle Hands — our sleepwear collaboration with Desmond & Dempsey photographed by Laura Prim

Shop now at the link in bio.

A green gingham dream at Hotel Peter & Paul Photographed by Christian Harder
08/14/2026

A green gingham dream at Hotel Peter & Paul

Photographed by Christian Harder

For our second installment of Cosmos by Ash, we invite you to explore Out of Office — a transportive series sharing our ...
08/12/2026

For our second installment of Cosmos by Ash, we invite you to explore Out of Office — a transportive series sharing our hidden gems and haunts around the world. Both newly discovered and old favorites, thoughtfully curated by our community.

This month, we’re joined by our Creative Director Xavier Donnelly — bon vivant, tastemaker, and passionate traveler — sharing his best-loved spots from a recent trip to Lahore.

“⁠Lahore is a city full of hidden treasures, relatively unvisited by tourists but studded with exceptional examples of Mughal and colonial architecture. Many of the most magical sites we visited were quite off the beaten track, hidden deep in neighborhoods where they exist amongst the density of markets, houses, and blocks of flats, making them all the more rewarding to discover.”

Visit the link in bio for the full download.

The Shell House in Goodwood, West Sussex. Nestled in the parkland of Goodwood House, this enchanting shell grotto was th...
08/10/2026

The Shell House in Goodwood, West Sussex.

Nestled in the parkland of Goodwood House, this enchanting shell grotto was the product of seven years of work by Sarah Lennox, Second Duchess of Richmond, and her daughters — Caroline and Emily (with help from specialist tradesmen). Created in the late 1730s, the ornamental design involved over 500,000 shells, with some only as small as a fingernail.

The duchess’ passion was so well-known that sailors from all over the world would bring shells to her, gleaned from shores near and far.

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