Nancy Casanova

Nancy Casanova Focus and strategy for creative entrepreneurs. Creative blogging, branding and design. Sharing social media, marketing insights and resources.

Digital Content Strategist | Storyteller | Graphic Design

04/21/2026

Some of my favorite highlights from this weekend’s Festival of Books at USC. I had so much fun walking around, shopping and seeing so many people show up for bookchella! βœ¨πŸ“š

Looking for some color inspiration for your next spring design? Check out these color palettes inspired by spring! 🌷
04/30/2025

Looking for some color inspiration for your next spring design? Check out these color palettes inspired by spring! 🌷

I've been reading, I've been writing, I've been meditating. I've been spending a lot of time inside my head, mostly with...
02/17/2025

I've been reading, I've been writing, I've been meditating.

I've been spending a lot of time inside my head, mostly with self-reflecting prompts and creating many mind maps of ideas.

I think I've been searching for peace. For stillness. For inner guidance. For calmness from all the change happening around. Trying to reframe situations and find peace with it all.

I hope to share of more of my organized thoughts and ideas with you all soon, but in the meantime, I want to send you some loving and calm thoughts.

Remember to spread kindness in person and online.

Happy birthday pretty girl! This majestic little beauty is now 3 years old. It’s time for burger patties, pup cups and s...
01/05/2025

Happy birthday pretty girl! This majestic little beauty is now 3 years old. It’s time for burger patties, pup cups and something with peanut butter. πŸ”πŸΎπŸ₯œ

Here are some color palettes inspired by summer that you can use for your next design project. Which one is your favorit...
07/22/2024

Here are some color palettes inspired by summer that you can use for your next design project. Which one is your favorite?

Things that make me happy πŸ€β˜οΈβ€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹listening to musiccreating playlists reading booksdecorating my lifeweari...
11/10/2023

Things that make me happy πŸ€β˜οΈβ€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹listening to music
creating playlists
reading books
decorating my life
wearing headbands

Do you often feel overwhelmed with too many ideas and strategies you see shared online? ​​​​​​​​​​​​​​​​​​It's common to...
11/07/2023

Do you often feel overwhelmed with too many ideas and strategies you see shared online? ​​​​​​​​​​​​​​​​​​It's common to feel overwhelmed by the volume of information and advice available. To simplify and streamline your content strategy, consider these tips.

1️⃣ Be selective
Yes, while it's essential to stay informed about industry trends and shifts, but you don't need to follow every new strategy or trend that emerges. You can be selective about what truly aligns with your objectives and audience.

2️⃣ Clear objectives
Set clear and specific objectives for your content strategy. What are you trying to achieve? Who is your message for? What are you trying to communicate? Whether your goal is to boost brand awareness, generate leads or educate your audience, having a well-defined goal will help you focus on what truly matters.

3️⃣ Monitor analytics
Regularly analyze the performance of your content. Pay attention to key metrics like engagement, click-through rates or conversion rates and adjust your strategy based on what your data tells you.

πŸ’‘ Remember to align important metrics with your brand or business objectives.

βœ”οΈ Don't get distracted and regularly analyze and adjust your strategy based on the metrics that matter most for your goals.

✏️ Simplify your content marketing efforts Are you tired of feeling like you're on a constant cycle of never-ending cont...
10/12/2023

✏️ Simplify your content marketing efforts

Are you tired of feeling like you're on a constant cycle of never-ending content creation?

Discover why quality triumphs over quantity in this latest blog post. Learn how high-value content can transform your brand and drive sustainable success.

🎯 Key Action Items:

βœ”οΈIdentify low-value content pitfalls and avoid them.

βœ”οΈPrioritize engagement and audience trust.

βœ”οΈEmbrace long-form content for in-depth insights.

βœ”οΈRepurpose content for maximum impact.

βœ”οΈBalance quantity and quality.

Discover the benefits of high-value content and learn how it can propel your brand towards lasting success.

Streamline your content creation process with a content calendar that integrates your content strategy, marketing goals ...
08/25/2023

Streamline your content creation process with a content calendar that integrates your content strategy, marketing goals and projects all into one place. πŸš€πŸ“…πŸ™Œ

Plan your way to success by mastering your content calendar and aligning your content with your marketing and business goals.

06/20/2023

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