06/10/2019
Staging tips - Today the Focal Point
To create the WOW effect on each key room of a home, the Staging Designer wants to draw the attention of the potential buyers on a specific element of the room’s decor. It might be an architectural component such as a bay window, a beautiful fire place, or a colorful accessory - a painting for instance- that will illuminate the room and create an emotional impact. In connection with this Focal Point, the Staging Designer will re organize the rest of the room’s decor.
In the same way, creating retail's windows and commercial space with products to sell, is staging with more constraints: less space, specific products to enhance and a theme corresponding to the season.
As a result of her years of experience designing windows and inside space for a Philly well-known home decor store, Vero, from Vero Staging & Design, has sharpened her staging skills, each time creating a strong visual Focal Point based on a theme or a product. Focal Point that creates successfully emotions and connections with the window shoppers.
Photo credit Maggie Shannon from Restaurant-hospitality.com ; the Canal Street Market in NYC