06/02/2026
What makes a shared kitchen marketable? According to Erika Tebbens of , it starts with story.
Last month on Whisked, Ashley sat down with Erika — Director of Impact at a marketing agency supporting purpose-driven food and farm businesses since 2004 — to talk about what strong marketing really looks like for shared kitchens and the food entrepreneurs inside them.
The big takeaway? Storytelling isn’t a branding add-on. It’s the foundation everything else is built on — your website, your member communications, all of it.
Plus, Ashley shared early data from TFC’s Food Business Survey that makes the case for your kitchen’s community impact loud and clear:
🌱 64% of food entrepreneurs in shared kitchens source from local farms
💰 $2.9M in direct local food spending reported in just the last 12 months
Your kitchen is doing meaningful work. Let’s make sure people know it.
▶️ Watch the full conversation — https://www.kitchenedu.com/on-demand