Studio Seagraves

Studio Seagraves Elegant, effective Shopify & Shopify Plus ecommerce websites.

When your art evolves, your website should, too.Lauren Herzak-Bauman’s practice had shifted—from handcrafted homewares ...
11/19/2025

When your art evolves, your website should, too.

Lauren Herzak-Bauman’s practice had shifted—from handcrafted homewares to large-scale sculptural art, commissions, and installations. But her Shopify site for Lauren HB Studio still told the story of a ceramic brand.

We partnered with Lauren to transform Lauren HB Studio into a digital gallery—one that reflects her artistic growth and supports her business goals.

The new site balances editorial storytelling with clean, image-forward UX—built to attract interior designers, art consultants, and collectors.
It’s more than a redesign—it’s a reintroduction.

Studio Seagraves helps creative brands evolve online with Shopify strategy, web design, and SEO.

Thinking about your own website evolution? Let’s start the conversation. DM us here or get in touch via our website.

I spent the majority of my early career as a fashion designer at Ralph Lauren, where every detail mattered — the feel of...
11/11/2025

I spent the majority of my early career as a fashion designer at Ralph Lauren, where every detail mattered — the feel of the fabric, the finish of a button, even the shade of the stitching.

It wasn’t vanity; it was quality and craftsmanship. Customers could feel it, even if they couldn’t name it.
 
But behind all that artistry was an incredible structure.
Ralph Lauren ran like a machine — clear calendars, defined processes, and systems that kept every department aligned. It was the most efficient company I’ve ever worked for.

That experience shaped how I work today.

(Here’s a photo of me from my Ralph Lauren days, and my co-worker Gaea, from about 15 years ago, just for fun!)

Before running Studio Seagraves, I built my own brand, Lasso Abode, which I manufactured and wholesaled for five years. That experience gave me a firsthand understanding of what it really takes to run a business — inventory, cash flow, marketing, and eCommerce all at once.
 
Now, more than ten years into leading my agency, here’s what I’ve learned — and why my background is an asset to every client we work with:
 
A beautiful website isn’t enough.
It needs to work — efficiently, intuitively, and with systems that make growth sustainable.
 
Design and performance aren’t opposites.
Typography, hierarchy, and UX shape how a customer feels and how they buy.
 
Heritage and loyalty still win.
In a sea of AI-generated sameness, brands that lead with craftsmanship, story, and consistency stand out.
 
The best brands evolve without losing themselves.
Ralph Lauren is a perfect example — still quintessentially Ralph Lauren, yet experimenting with AI, resonating with Gen Z, and constantly finding new ways to express the same timeless vision. That balance of heritage and innovation is what keeps a brand alive.
 
The most profitable brands I see today blend creative direction, data, and operations into one clear experience — a brand system that sells.
 
That’s what we build every day at Studio Seagraves.

Now booking new Shopify builds and consulting projects for Q1.
Let’s connect → studioseagraves.com/contact

Keep building,
Amber

I’m now featured on Intro.co alongside top industry experts.Intro is a platform where leaders across eCommerce, marketin...
05/15/2025

I’m now featured on Intro.co alongside top industry experts.

Intro is a platform where leaders across eCommerce, marketing, and tech offer 1:1 strategy sessions—and I’m excited to be one of them.

This week alone, I helped three founders unlock more revenue and clarity:

→ One couldn’t figure out why email wasn’t converting
→ Another was stuck in decision-paralysis over themes, apps, and UX
→ A third just needed an expert to gut-check their strategy before launch

Each booked a focused session —no fluff, no commitment, just smart guidance from someone who’s been in the Shopify/Klaviyo trenches for 10+ years.

They left with clarity, a game plan, and confidence to move forward.
Solution + CTA:

If you’re a founder or marketing lead and want expert eyes on your site, email, or conversion strategy, you can book me directly here:

🔗 intro.co/amberseagraves

Just one hour can change the trajectory of your month.

Let’s Make Your Brand Feel Like This ✨Celine’s Pilates collection? We’re obsessed.But it got us thinking…What if a clien...
04/01/2025

Let’s Make Your Brand Feel Like This ✨

Celine’s Pilates collection? We’re obsessed.
But it got us thinking…

What if a client came to Studio Seagraves with a capsule collection like this?

We’d approach it with the same energy they bring to their design:
→ Elevated storytelling
→ Smart CRO strategy
→ A digital experience that feels as luxurious as the product

We’re just having fun here 😉
But this is exactly how we help brands turn beautiful collections into high-performing Shopify experiences.

Swipe through to see how we’d do it.

Interested in optimizing your Shopify site to convert 〰️Let’s talk, comment below or dm us

Don’t Rent Your Audience—Own It.Too many brands rely on social media to drive sales—until an algorithm change wipes out ...
03/06/2025

Don’t Rent Your Audience—Own It.

Too many brands rely on social media to drive sales—until an algorithm change wipes out their reach. 🚨

The most successful brands? They own their audience:

✅ A Shopify store where they control the experience
✅ Klaviyo email & SMS that drive repeat purchases (💰 Klaviyo users often see 70%+ more revenue from email!)
✅ A customer list that’s theirs—not borrowed from a platform

Want to future-proof your brand? We just wrote about why owning your client list is essential for long-term success. Read the full post now! 🔗 in the articles section of our website.

📩 Now booking Shopify & Klaviyo projects for Q2—DM us to chat!

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Chesterfield
St. Louis, MO
63017

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

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Our Studio

Founded by Amber Seagraves in Los Angeles, California. Amber is a designer and creative thinker with 20+ years experience building brands, creating content, designing products, and leading design teams for iconic companies including J.Crew, Ralph Lauren and Guess Jeans.

With an aesthetic that spans from heritage to modern, the studio has found its expertise with fashion, retail and lifestyle companies looking to create a holistic brand identity that transitions seamlessly between multiple platforms.