We started with the Idea that we could design, develop and manufacture products from a Brand that was responsible for the whole experience that our loyal customers would enjoy. in its true form we guarantee everything we make in several ways. Quality, Design, Price, Service, Social, Environmental. We are Responsible for everything we do with no excuses. No one touches our products but us. So we make sure that you are getting what we Promise the Best Product Designed and Developed by US made in our factory by US. With our Family’s and our extended Family that help us make the best textiles in the World. How is that different from Every other product you have bought in the last 20 years? All other brands are sourced to other factories around the world to make their product, Even the old time Brands Like Fieldcrest and Cannon aren’t made by them anymore. Who is designing and developing your products? Who is Manufacturing your product do you know? Ralph Lauren, Calvin Klein, Martha Stewart, Macys Brands, Bed Bath and Beyond Brands, Frette, Tommy Hilfiger, Fieldcrest, Cannon, Royal velvet, Charisma. None of the people or Brands make anything they farm out their name by Licensing and giving control to other people to design and develop product. Then those people farm that out to another company to make it and then the retailer buys it and you buy it. So the Brand names that you know and trust have no idea what is being made and who is making it. How can you trust these names with your sheets and towels? They are so far removed from the real process they normally are focusing on creating an image to make you feel connected to the speciality of buying their product. Normally they are focusing on creating an image to make you feel like you are paying extra for something different and special and they do a great job at this. So where does your money go? Into Great looking models or million dollar photo shoots, how about million dollar 30 second ads for the super bowl or high end fashion magazines? Or the retailer setting up special events and displays all this is paid by the customer in the price of the product. So ignored to do that these Brands need to take something out of the product or exploit people or the environment and in the end it affects all of us. So without really knowing we are all paying for our own physical and moral destruction. At the same time over paying for the product because more than 50% of the cost goes to making something look like it will make you a better looking or make you special in some way that isn’t going to happen but we believe it will. So we are building a Brand you can TRUST! You can Trust us in several ways
We will make your product from Scratch and don't farm anything out to anybody no excuses for quality with every part of our products being ORGANIC. We will make a consistent product every time you buy a product from us it will be the same every time so if you buy a towel from us today and you buy a towel from us in ten years it will be made the same exact way and your experience will always be the same. How many times have you bought a product and loved it then went back and bought another one and it wasn’t the same quality color or fit? We will put the majority of the cost into making and designing a Great product so you’re not paying for anything but what you get. Our Image and Brand will be built by our products being the Best and our customers will love our products as much as we do. We will guarantee everything we make to satisfy. We will protect the environment and create programs that will fix issues created by other factories. We will protect our friends and families and customers 7. We will give back to the World around us a minimum of 10% of our profits every day! The current model is broken and we probably can't fix everything but we will be the catalyst to start the process of change.
