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After a week comme ci comme ça Back to my training for Burj2Burj coming soonWeather is way nicer so outdoor it is Yallah...
21/10/2026

After a week comme ci comme ça
Back to my training for Burj2Burj coming soon
Weather is way nicer so outdoor it is
Yallah done ✔️

04/10/2026

Week 4 done.
3 runs.
Half a 5K. 😂

And somehow I’m planning to run 23km at Burj2Burj when I’m currently fighting for my life at 2.5km.

But I trust the plan.

And I want to taste that finish line way too badly to give up.

01/10/2026

September has been full of… a lot.

Since March, I feel like I’ve lived several business lives.
First: wait and see.
Then: how do I save everything and everyone?
By July: enough. Change. Quickly. Now.

So we did.

We revisited our portfolio, partnerships, operations. Had some brutal but necessary conversations. Closed some doors and, surprisingly, shook even more hands.

Personally? Equally rock’n’roll.
We moved house. I decluttered years of “why do I own this?” I decided to tick run a marathon off my bucket list, despite historically only running when I’m about to miss a flight.

I’m also saying yes more. New people, places, mindsets. Some beautiful encounters. Some weird ones. All interesting.

But perhaps the biggest shift is this:
The older I get, the more I understand the importance of pleasure.
For years, pleasure belonged in the “if I have time” category.

Not anymore.

A creamy avocado toast. A great playlist. A good book. A face mask. My workout because that hour is mine. Prince, the horse who now kisses me every time he sees me.
Nothing extraordinary. But every day, no matter what, I taste a little pleasure.
And it makes a difference.

September, you shook me. But I’m from the 80s. You’ll need a little more than that to scare me. :)
October, choose your tempo. I’m ready for you and all your blessings.

28/09/2026

It’s been 3 weeks.

3 runs a week, following Couch to 5km apps because apparently I want to run a marathon.

Why? I don’t really know. I’ve never understood the concept of running for pleasure. I just want to know what that feeling feels like.

A marathon is 42 km.

It took me a WEEK to run 5.🤷🏽‍♀️

I genuinely thought there would be some sort of natural progression. Turns out, there is absolutely nothing natural about it.

It reminds me of breastfeeding.

With baby #1, coming from a culture where breastfeeding is the norm, I thought there was basically nothing to learn. Nature made my body for this, right?

Wrong.

I struggled for months.

Then came the professionals. Learning how to position myself and the baby. Smelling like a giant fenugreek. Wearing cabbage… Pumping like an industrial cow. Following a disciplined routine until, eventually, the whole thing became… natural.

Running feels strangely similar.

Now, entering Week 4, I’m tempted to gear up. Add another training day. I want to see more… I want to go faster… Push just a little because it sucks not to get it right… right now…

But I’m holding myself back because I know myself: this is usually where I mess up.

Pushing harder while the foundation is still fragile doesn’t get me there faster. It just gets me to the next hiccup faster.

I have 17 weeks before my first half marathon.

I have a realistic goal.
A solid plan.
And, most importantly, a routine I can actually sustain.

My progress is slow, but it’s exactly where it’s supposed to be.

5 km in one week doesn’t look very impressive when the prize is 42.

But eyes on the prize.

Consistency is key.

Week 4: 3 runs.

Unless God decides otherwise, I’ll get there.

That’s a guarantee. 💪🏼

20/09/2026

Today, for the first time since I started running, I caught myself… thinking.

Not about breathing.
Not about keeping my organs inside my body.
Just… thinking.

My body ran. My thoughts ran too.

We’re making progress. 🏃🏽‍♀️

14/09/2026

It’s true. Running a company is life-sucking.

Your phone rarely rings to tell you everything is going wonderfully. It rings because there is a problem to solve, a decision to make, money to find, something delayed, something broken, something that needs an answer. Now.

I’m not complaining. I chose it. And strangely enough, I find a lot of excitement in solving problems.

But I can’t come to peace with having entire days filled only with challenges.

So I made myself one rule: every day, I need something that makes me genuinely feel good. And it has to be easily accessible, because realistically, I don’t have three hours to “disconnect”.

🏃🏽‍♀️It can be a workout.
50 minutes after school drop-off. I get to start my day being told what to do, being told I can do it, while simultaneously wondering why on earth I’m there.

🥘It can be food.
Mostly the kind Mama would cook for me. It has to taste like family.

🏇It can be my horse moments
That relationship is shaping my character in ways I didn’t expect. And when it clicks, it’s indescribable.

💡It can be something new.
Cross-stitching. E-foil. Running, apparently. I don’t even need to commit to it. I just love the satisfaction of adding one more skill to my own.

I easily work 16-hour days, and family comes first.

But every day, I keep one hour for myself.

Because I’ve realised that my mental health is movement.

I would rather make the “wrong” move than make no move at all. And I’ve made peace with that.

I’ve been called too much. Impatient. Told I should check whether I have ADHD.

Fine.

Let’s say something is wrong with me.

The amount of time it would take to “fix” me simply doesn’t seem worth the effort.

I’m exhausted most of the time. But it’s the good tired. The kind sleep can fix.

And yes, my mistakes probably outnumber my victories.

The difference is, they don’t last very long.

I move. I learn. I correct. I move again.

Maybe movement isn’t what I need to fix.
Maybe it’s exactly what keeps me well. 🧐

12/09/2026

Day 3 : Training for a marathon 🫢

My pep talk today:

Simple and easy are two very different concepts.

I’m always advocating for simple. And I’m perfectly at peace with things not being easy, as long as the process is clear.

If I stick to it, do the work and repeat, there is absolutely no reason not to progress.

So, a few changes. Starting with actually following a programme: Couch to 5K.

Day 1 was a humbling reality check.
Day 2 confirmed that it won’t be easy.
Day 3: stop improvising. Follow a plan.

The goal is simple: in 6 weeks, I want to actually run 5 km. Not walk. Run.

I know I can do the work.
And realistically, it can’t possibly get worse than where I’m starting.

And the goal is worth the effort.

I want to experience a marathon at least once in my life. The training. The start line. The 42.195 km. The finish line. All of it.

I want to know what that feeling feels like.

It’s on my bucket list, and I intend to tick that box.

Burj2Burj , I’m coming 🏃
Paris Marathon, you too.

Now move your legs.

09/09/2026

I came to learn about engagement.
I ended up taking notes on how to teach it.

When Jean-François Bertholet came to the UAE for a conference organised by on engagement, we knew we were going to learn from a professor at HEC Montréal, an author, and an expert on the very human side of organisations.

And we did.

But there was another masterclass happening in parallel: how to speak about people, management and some rather sensitive workplace truths without making the room uncomfortable, defensive… or asleep.

Humour.

Not humour for entertainment. Humour as intelligence. As a way to create enough distance for people to question themselves without immediately putting their armour on.

The content was valuable for us as entrepreneurs. But I found myself equally fascinated by the delivery: the rhythm, the stories, the ability to make a room laugh and, somewhere between two laughs, make a point land exactly where it should.

Sometimes you learn from what is being taught.

And sometimes you learn from watching someone master the art of teaching it.

Thank you Jean-François, and CCIF for another very good reason to keep showing up in the room.

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