28/09/2026
We said: Don’t guess. Ask the people who know.
So we put them in the room. 🎵
Today at NMK Beyond, License to Play brought the industry together to move beyond the headlines and get clarity on what the UAE’s new music licensing landscape actually means for businesses.
From James K. Petrie of MusicNation unpacking the licensing framework, to Playback Prodigy exploring intelligent music programming, the morning connected the different pieces behind how businesses use music.
And of course, you can’t talk about background music without talking about how it sounds. 🔊
Bose Professional brought that part of the conversation to life with a dedicated listening experience, demonstrating how the right audio solution can turn background music into part of the overall venue experience.
Alongside Venuze, we also introduced guests to new technology designed around the evolving needs of venues.
Venue owners. Industry partners. Consultants. Experts.
Real questions. Direct answers.
And this was only the beginning.
License to Play is the first of many conversations to come. If you missed this one, don’t worry - we’re just getting started. 👀
A big thank you to MusicNation, Playback Prodigy, Bose Professional and Venuze, and to everyone who joined us.
Stay tuned for what’s next. 🎶