21/04/2026
WOOL vs SYNTHETICS (petrochemical gear) – the real lifecycle 👀🐑
We get asked a bit about “what’s actually better?” so here’s a simple timeline view.
Wool:
• Grown on-farm every year (renewable fibre)
• Shorn, processed, spun, knitted/woven
• Worn for years (and it keeps doing the job)
• Can be repaired, handed down, repurposed
• At end of life it breaks down as a natural fibre
Synthetics:
• Starts with crude oil extraction + refining
• Turned into plastic polymers (like polyester)
• Often shorter wear life (especially in hard-use gear)
• Sheds microfibres in washing and wear
• Persists for decades+ in landfill, and contributes to microplastic pollution
Big picture: the most sustainable garment is the one you wear the longest. If it lasts, gets repaired, and keeps you warm, that’s a win.
We’re bloody proud of the wool industry and the people behind it – farmers, shed crews, woolhandlers, classers, brokers, processors, and everyone in between. 💪