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Wild Luxury Collection

18/10/2026

DUBAI DREAMING | SILK OUD

Some places stay with you long after you leave.

Two years spent living in Dubai, surrounded by extraordinary architecture, the energy of the old souks and the unforgettable spectacle of World Expo, became the inspiration behind our Dubai Dreaming Collection.

A city of contrasts, where rich traditions meet bold modern design. Every detail, every texture and every experience left a lasting impression.

Silk Oud captures those memories through scent. Rich Persian rose, smoky oud, warm amber and soft florals come together in a fragrance that is both captivating and timeless.

Dreaming Dubai. A place, a moment, a memory — reimagined through scent.

When architecture inspires scent.Designed by acclaimed British architect Asif Khan, the extraordinary Portal Gates at Ex...
08/10/2026

When architecture inspires scent.

Designed by acclaimed British architect Asif Khan, the extraordinary Portal Gates at Expo Dubai were just one of many striking architectural masterpieces that inspired our Dubai Dreaming range.

Dubai itself is a city of bold contrasts, where rich cultural heritage meets visionary architecture and modern luxury.

Our fragrance for Dubai Dreaming, is inspired by this never ending innovative spirit and search for excellence. ✨

04/10/2026

SLOW SUNDAY.

Not everything needs to be rushed.

Light the candle.
Put the phone down.
Let the room fill with fragrance.
Stay a little longer.

Because sometimes, luxury is simply having nowhere else to be.

02/10/2026

A scent deeply connected to place.

For centuries, oud has held a special place in Middle Eastern fragrance culture — rich, smoky, warm and unmistakable.

For Dubai Dreaming, we chose Silk Oud. Sweet Persian rose and jasmine are wrapped in smoky oud, amber and sandalwood, with deeper notes of leather, patchouli and musk.

Rich. Textural. Mysterious.

A fragrance that takes us back to where our Wild Luxury story began.

Dubai Dreaming | Silk Oud

Desert Dreaming | Dubai – Where It All BeganOur final instalment of Desert Dreaming takes us right back to our roots. To...
28/09/2026

Desert Dreaming | Dubai – Where It All Began

Our final instalment of Desert Dreaming takes us right back to our roots. To Dubai, where it all began.

Dubai represents a chapter we will never forget. A time of extraordinary opportunities, invaluable lessons and moments that will stay with us for a lifetime. It taught us to trust our instincts, embrace the unknown and say yes to opportunities, even when they felt bigger than us.

While much of the world was shutting down during COVID, we were preparing to be part of one of the biggest events on the planet — Expo 2020 Dubai, which ultimately opened in 2021.

The experiences, relationships and opportunities that came our way helped shape not only our journey but the foundations of Wild Luxury Collection.

Dubai will always hold a special place in our story. It’s where we found our feet, pushed beyond our comfort zone and discovered what was possible.

Dubai Dreaming is more than a fragrance. It’s a tribute to where we began, how far we’ve come and the opportunities that changed everything.

For this collection, we chose Silk Oud — a fragrance that captures the richness, warmth and unmistakable luxury of Dubai. Deep, sophisticated and beautifully layered, it’s our interpretation of a city that left a lasting impression on us and continues to inspire everything we create.

Images Ben Milward-Bason Iyad Mustafa Bek Kapanen

It’s been a thrill to spend the last few weeks in California — taking in the trends, finding inspiration in unexpected p...
15/09/2026

It’s been a thrill to spend the last few weeks in California — taking in the trends, finding inspiration in unexpected places and watching the world of design, fashion and lifestyle continue to evolve.

There’s something exciting about saying goodbye to old favorites and discovering new experiences, places and ideas that begin to shape what comes next. It’s often these moments that influence the way we think, create and look forward.

Travel has a way of shifting your perspective. New landscapes, new spaces, new ways of living — all leaving their mark and quietly influencing what feels fresh and relevant.

For Wild Luxury, these experiences become part of the creative process. Inspiration gathered along the way, then reimagined through fragrance, design, the way we live and the rituals that become part of our everyday living.

Enjoy this collection of visuals and moments from around the world that have great meaning to us.

09/09/2026

Palm Springs, interpreted through scent.

Tonka & Oud captures the warmth and depth we associate with Palm Springs.

Sweet rose and jasmine meets smoky oud wood and bright bergamot — rich, textural and enveloping.

Enjoy this wildly popular fragrance in our Desert Dreaming collection for Palm Springs. 🌴

07/09/2026

The desert has its own kind of luxury.

Rugged landscapes and sculptural forms. Palms, pools and considered design. The wild and the refined, existing side by side.

Perhaps that’s what keeps drawing us back.

Desert Dreaming.

Palm Springs 🌴

We often notice the scent of someone else’s space long before we think about the scent of our own.Every space develops i...
03/09/2026

We often notice the scent of someone else’s space long before we think about the scent of our own.

Every space develops its own scent identity, shaped by the windows we open, the materials we live with, the rituals we repeat and the fragrances we choose.

Over time, we become so familiar with it that we barely notice it ourselves.

Yet scent quietly shapes how others experience our space — and how we remember the places that have meant something to us.

At Wild Luxury, we believe scent deserves the same consideration we give to light, texture and design. Not as a finishing touch, but as part of the atmosphere we create.

02/09/2026

There’s something about Palm Springs that keeps drawing us back.

The changing light. The mountains. The warmth of the desert. And those extraordinary skies as day turns to night.

A place that continues to inspire the world of Wild Luxury.

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