Zetta Florence

Zetta Florence A home for creators, makers & artists. Designed in Melbourne.

As the afternoons grow shorter and Fitzroy starts smelling faintly of rain soaked wool coats and fireplaces, we’re tucki...
04/05/2026

As the afternoons grow shorter and Fitzroy starts smelling faintly of rain soaked wool coats and fireplaces, we’re tucking ourselves in a little earlier for winter.

From May through August, Zetta will be closing at 5pm, a small seasonal shift to help our team get home before dark, keep warm, and settle into the slower rhythm of winter. As always you can shop online 24/7.

Our winter hours:
Mon — Sat: 10am–5pm
Sun: 11am–5pm

A little earlier. A little softer. Just for the season. ❄️

We’re looking for a new set of crafty hands to join our Fitzroy store. You’ll be a part of everything - the shop floor, ...
01/04/2026

We’re looking for a new set of crafty hands to join our Fitzroy store. You’ll be a part of everything - the shop floor, the stock room, the workshops, the heart and rhythm of Zetta. You’ll be a reason why people remember their experience and someone that knows our regulars by name. You’ll notice the details, keep things moving calmly and find joy in beautiful objects and a well run day. If this feels like you, we’d love to hear from you [email protected] 💌

The bunnies have taken over the garden in the windows (politely, of course). They’ve bought lots of goodies with them an...
01/04/2026

The bunnies have taken over the garden in the windows (politely, of course). They’ve bought lots of goodies with them and a very convincing sense of occasion. Consider this your invitation to wander this weekend, we’re open everyday (except Friday).

Meet our newest member to the Zetta collection, tote bags. Thoughtfully designed in house and inspired by vintage safety...
20/01/2026

Meet our newest member to the Zetta collection, tote bags. Thoughtfully designed in house and inspired by vintage safety match packaging. The response in store has been so special (with many of you buying multiples) and we couldn’t be prouder. Wide gusset, internal pocket, reinforced handles. Practical, charming and made for everyday ❤️

New wax bead colours have arrived, just in time for festive correspondence, dramatic gift tags, and unnecessarily beauti...
17/12/2025

New wax bead colours have arrived, just in time for festive correspondence, dramatic gift tags, and unnecessarily beautiful to-do lists.

Best enjoyed with a candle, a sense of occasion, and light classical playing in the background.

Shop in-store or at the link in bio.

Christmas Memories: Series 2Leftover wrapping paper became crowns, capes, and masterpieces held together with tape and i...
14/12/2025

Christmas Memories: Series 2

Leftover wrapping paper became crowns, capes, and masterpieces held together with tape and imagination.

Christmas morning wasn’t just about gifts. It was a stage. A memory in the making.

At Zetta, we celebrate the memories that aren't forgotten.

14/12/2025

Parcels & Paperwork (a December tale)
Location: Fitzroy.
Mood: Urgently festive.
Soundtrack: Lightly chaotic bells.

In our not-so-secret workshop, parcels are wrapped, twine is tied, and gifts are carefully tucked into kraft boxes. Take this as your reminder to order any Christmas gifts with us by 18th December, to ensure they are delivered ahead of Christmas Day 🎁

For the one who finds joy in a well-labelled drawer and beauty in a perfectly planned week, these gifts are equal parts ...
10/12/2025

For the one who finds joy in a well-labelled drawer and beauty in a perfectly planned week, these gifts are equal parts order and delight.

The art of the seal.Santa’s official preference? Wax-sealed, of course.(It’s the only way to keep wish lists safe and st...
09/12/2025

The art of the seal.
Santa’s official preference? Wax-sealed, of course.
(It’s the only way to keep wish lists safe and style intact)

Create a moment, slow the pace, and enjoy the charm of wax sealing with our wax sealing kits and accessories.

07/12/2025

Christmas doesn’t stop at Zetta.
It’s categorised, ribboned, and ceremoniously sealed.
Our in-store wrapping concierge awaits, with kraft paper, archival flair, and an unnecessary (but deeply satisfying) amount of twine.

Step inside. Your gifts are about to get the main-character treatment.

Address

197B Brunswick Street
Melbourne, VIC
3065

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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