Serax Serax is a Belgian design brand, creating contemporary homeware with international designers. This quickly proved to be right on target.

More than 20 years ago, Axel and Serge Van den Bossche decided to establish the Serax interior decoration brand. Very quickly, the initial collection of flowerpots expanded into an extensive collection of different decorative accessories for the interior. With its characteristic and unique style, Serax responds to the needs of florists and interior decor retailers who are looking for creative obje

cts to use in the interior. Over the years, the company developed a valuable reputation in its sector. Serax is well-known for its affordable design products, and for its excellent customer service.

Forty years of Serax, shaped together.What began in 1986 has evolved into an international design platform, built on the...
01/09/2026

Forty years of Serax, shaped together.

What began in 1986 has evolved into an international design platform, built on the vision, craftsmanship and creativity of an ever-growing community of designers, makers and creative minds.

As we celebrate our 40th anniversary, we honour the people, collaborations and defining moments that have made Serax what it is today — while looking forward to the new voices, ideas and perspectives that will shape what comes next.

1986–2026. Four decades of design, collaboration and constant evolution.

A table shaped by togetherness.On the table, the organic porcelain forms of Perfect Imperfection by the late Belgian art...
30/08/2026

A table shaped by togetherness.

On the table, the organic porcelain forms of Perfect Imperfection by the late Belgian artist and ceramicist Roos Van De Velde meet the refined cutlery and glassware of Ann Demeulemeester-Serax, whose uncompromising approach to material, proportion and function shaped every detail.

Together with Mark Colle’s expressive floral compositions, different materials, disciplines and creative perspectives come together in one quiet, considered setting.

Read the full story of our 40th anniversary celebration on serax.com or via the link in our bio.

40 years of Serax, celebrated around the table.For this special occasion, we invited flower artist  to bring his distinc...
24/08/2026

40 years of Serax, celebrated around the table.

For this special occasion, we invited flower artist to bring his distinctive approach to the setting. He transformed our sweeping S-shaped table into a lush floral landscape, where flowers, grasses and delicate stems flow freely among the sculptural Josephine vases by .

Read the full article about this celebration on serax.com or via the link in our bio.

Placed in the light, Zuma Glassware by Kelly Wearstler reveals its true beauty. A warm amber glow that comes alive throu...
21/08/2026

Placed in the light, Zuma Glassware by Kelly Wearstler reveals its true beauty. A warm amber glow that comes alive through the layered glass. Light, colour and form come together in a beautifully sculptural silhouette.

Shop Zuma glassware by Kelly Wearstler at serax.com.

Dawid Lagua from Dave's Home sets the scene with Zuma glassware & Dune dinnerware, where sculptural silhouettes and hand...
17/08/2026

Dawid Lagua from Dave's Home sets the scene with Zuma glassware & Dune dinnerware, where sculptural silhouettes and hand-blown detail meet the quiet warmth of home. A still life shaped by softness, texture, and slow rituals.

Discover Zuma by Kelly Wearstler at serax.com.

"With Inku tableware, we can not only decorate the plate nicely but complete tables with blossoms in ceramics. I don't j...
16/08/2026

"With Inku tableware, we can not only decorate the plate nicely but complete tables with blossoms in ceramics. I don't just view it as our task to inspire people from a culinary perspective, but I also want to create that with table decoration" - Sergio Herman

Shop now on serax.com

Take your seat at the table.Look closely at the plate in front of you. Its contours are inspired by the timeless beauty ...
12/08/2026

Take your seat at the table.

Look closely at the plate in front of you. Its contours are inspired by the timeless beauty of natural phenomena such as clouds, flower petals, waves and nature’s perfect imperfections.

Discover Silhouette by Sergio Herman on serax.com.

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