08/03/2026
VERMONT CASTINGS - The Next Evolution of Forge & Flame.
Bringing It All Together!
Why Forge & Flame is investing in the future. A stronger, simpler experience for customers.
The same trusted products and partnership you've always relied on.
Today, we're excited to introduce the next evolution of the Forge & Flame brand. The way customers shop has changed. Most homeowners now begin their search online, compare options and expect a clear path from research to the showroom.
This update brings our portfolio together under one stronger identity—making it easier for customers to discover, understand and choose the right products while giving dealers a clearer, more consistent story to tell. Our new look is designed to help Forge & Flame show up more confidently at every stage of that journey.
Watch the Brand Reveal here
https://youtu.be/as50OXtYH7M?si=PqoeQQtXijGHVONZ
What's Changing
To better support today's customer journey, you'll begin seeing:
- Forge & Flame featured more prominently across marketing and communications
- An updated visual identity
- Products organized in a simpler, more intuitive way
- Rolling updates to SKUs and brand badging on product (more details to follow)
- Heritage brands are evolving into proprietary technologies
- A more consistent experience across digital and in-store touchpoints
- A phased rollout designed to give dealers the tools and time to prepare
What's Staying The Same
The things your customers value most aren't changing.
- Product naming and performance
- Manufacturing and quality standards
- Current pricing and warranties
- Dealer support and service
- The trusted products you sell every day
Our Heritage Continues
As Forge & Flame takes a more prominent role, the heritage brands evolve with it.
The technologies, craftsmanship, and product features customers know from Vermont Castings continue as proprietary strengths within the Forge & Flame portfolio, bringing decades of innovation together under one unified brand experience.
What Happens Next?
Over the coming weeks, we'll help you prepare for the launch with:
1. Required HearthEd training
2. Updated brand guidelines
3. New dealer resources
4. Launch materials and showroom assets
5. Step-by-step implementation guidance
We'll make sure you have everything you need before the public launch.
Please reach out to your National Energy Equipment Hearth Representative for more details and insight.
