Back '40

09/03/2026

For years Mom and I created and saved every Dolly design we could find because not only was she our idol (be kind and have huge b***s? CHECK!) but her music was also the voice that spoke to us both and created a soundtrack to my childhood.

You guys have been messaging me like crazy! You’ve bought out all the Dolly designs I had and have been hounding me for more. So here is the whole collection!

Every design, minus the reminder to be like Dolly, is a design we have available for you to order to make sure you have your favourite image of the Queen of Country to wear loud and proud with her songs cranked on the speakers for years to come !!

09/02/2026

While there is moisture in the weather forecast this week, we are turning up the moisture in your self care routine too!

Take a whiff of this outstanding fall scent release with a little something for everyone 😉 we have scents that are rich and warm, fresh and clean, sweet and fruit, floral and pretty and of course the undeniable fall essential!

Available in two sizes, drenched in moisture and crazy good for you skin, these are the perfect go to for your daily moisturizing needs or a wonderful gift too gift 💝

Message us today before they’re gone as they are selling crazy fast!!

09/02/2026

Order now and be part of the wild bunch with one of these great tees!

WILD WOMAN looks good on you. 💕

Our first official W.I.L.D. Women™ merch is HERE — and we teamed up with Back '40 Brand to make it happen.

The WILD WOMAN Tee is for the women building businesses, raising families, starting over, taking risks, figuring s**t out and doing life their own way.

Available in S–5XL and multiple colours/styles for $45 CAD.

And if you want to see them in person?

Back 40 Brand will be joining us at our September 10 W.I.L.D. Women™ Speaker Series event in High River, and you'll be able to purchase your WILD WOMAN tee right there on site.

Can't make the event? You can still order yours online. Pre-orders are submitted for production on the 15th and last day of every month.

Because there's a little WILD WOMAN in all of us. 💗

08/31/2026

With September knocking on the door we’ve got serious M**F (man I love fall) energy over here y’all!

This is our biggest launch yet with 5 new scents and the relaunch of one of our best sellers❤️

These 2 start it off with super yummy scents and delicious doses of moisture… perfect for carrying your skin from sun kissed summer to cozy covered fall.

These are selling like crazy so message us to snag one before they are gone.

08/31/2026

NANTON!!! You blew us away Friday and Saturday! What a fantastic rodeo and we love love LOVED all the new friends we made!!

If you didn’t stop by and grab your own Nanton swag, we’ll forgive you (just this once 😉) but we have a few left over so why not treat yourself!?

Amazing on t shirts to rock on the last few warm days of summer, or slap your favorite design on a hoodie or crewneck sweater and stay cozy (and look cool) heading into fall and winter. Super cute collegiate style and kid specific designs too because everyone needs a little bit of Nanton in their back to school closet too! 😘

Shoot us a message to get yours and give your FOMO a rest while you still can

08/27/2026

Just a sneak peek of some of the amazing designs you can find at the Nanton Pro Rodeo this Friday and Saturday!!

Come check us out, grab some Nanton Pro Rodeo swag or celebrate 120 amazing years of the Nanton Ag Society :)

Fantastic choices for the whole family and little bath and body treats you can come by “just for the smell of it”!

08/22/2026

Nanton and Claresholm we’ve got you restocked and rockin! Brand new location specific tops, restocks of some great rodeo and western designs as we head out of summer rodeos and into fall and High School rodeo and some sweet gear for moms headed back to the rink!

Don’t forget to check out our new slime, pens and room spray and try the newest collection of body butters, just for the smell of it!!

08/20/2026

HELP!!
What colors of t’s are you wearing this summer / fall?! What color is grabbing your eye and a place in your regular closet rotation??

So many great designs coming your way but at a loss with picking colors!! Message or comment and help a gal out!

08/18/2026

I have a few spots available for my mobile t shirt bar that’s perfect for school faculty and staff!

I set up in a teacher’s lounge, workroom, or the library during an inservice day. It’s an easy and fun way for teachers to shop for new spirit wear and the prices can’t be beat. Refer me to your principal and receive a free tee!

4-6 designs will be available with t shirts and hoodies in coordinating colors, and custom orders are welcome as well!

08/06/2026

Come find us in Claresholm this weekend and grab some super cute Fair Days branded gear!!