07/21/2026
Proud to have partnered with U7 Solutions on a full content shoot day for Swedish Door. We are excited to tell the stories of the customers we have helped, and to introduce more homeowners to a smarter way to think about kitchen renovations. Stay tuned ✨
Most people think content shoots are about getting photos.
They're not.
This one started with a marketing problem.
Swedish Door already had Google Ads bringing in homeowners who knew what they wanted.
The problem was everyone else.
Most people think renovating a kitchen means choosing between a budget IKEA kitchen or an expensive custom one. They don't realize there's another option: building on IKEA's cabinet system with custom doors, or, in some cases, simply refacing what's already there.
If people don't know those options exist, they won't search for them.
So Google can't find them.
That's where Meta comes in.
Not to "go viral." Not to boost a few posts.
To introduce their way of thinking about a kitchen renovation.
That's why our teams spent the day together producing the assets this strategy needs.
We filmed nine customer-story ads based on real projects, a video sales letter (VSL) for the landing page, and supporting content for the lead magnet homeowners will receive before booking a consultation.
Every piece has a job: introduce an option people don't know exists, answer the questions they'll naturally have, and move people one step closer to taking action.
Thanks to Swedish Door for trusting us to help tell the story. Excited to see these campaigns out in the wild.
