10/03/2026
October is probably our busiest month for wedding designing this year. 🤍
Floristry is one of those businesses where the final result shows so little of the story behind it.
The finished flowers are always beautiful, joyful and sometimes incredibly touching. But behind every bouquet and every wedding is so much more than arranging flowers. There is planning, calculating, ordering, conditioning, timing, problem-solving and constantly balancing what is possible with what we want to create.
I always feel like floristry asks you to be rational and artsy at exactly the same time. One side of your brain is calculating stems, quantities, timing and logistics, while the other is thinking about colour, movement, texture and feeling. Finding that balance is hard.
But somehow, after all these years, this is still the work we love. ❤️
And going into one of our busiest months, I am especially grateful for my team. Life does not stop just because wedding season gets busy. We all have important things happening in our own lives, and yet everyone still shows up, jumps in and gets the work done together. That kind of trust and bond means so much to me.
And to all of our flower growers and suppliers — thank you. We could not do any of this without you. Many of the flowers we are designing with right now were planned and planted months ago, cared for through an entire growing season, harvested at just the right moment, sourced, packed and brought to us.
By the time we place that final flower into a bride’s bouquet, so many hands have already been part of its story.
I think that is one of the things I love most about this work. We all get to play a small part in bringing some of nature’s most beautiful creations into one of the most meaningful days of someone’s life. 🤍
