Grizzly Lighting

12/18/2025

Trying to use AI for marketing, day 132: apparently you can't limit the right to bear arms. Even if he has 3.

11/25/2025

How to avoid getting hacked! Our biggest Bear worked in I.T. for 20 years - so this is some good advice on protecting yourself from hackers!

For some reason lately, we have received a steady stream of Electrical and Lighting bid invitations where we recognized the links as malware or hacking attempts. We contacted our customers and they found their email had been hacked - and they had inadvertently spammed out phishing emails to all theiir contacts!

99% of cybersecurity is: DON'T CLICK LINKS unless you're certain! How to be certain?

Well, the key is if you have any doubt, don't click. Pick up the phone. However you need to learn to spot fake links. Here's how:

In the first picture below, there's an example of a genuine link. The email comes from us, Grizzly Lighting. You already know our website is https://grizzlylighting.ca and you HOVER - DON'T CLICK! on the link, until your email client shows a preview, like this As you can see, the text pop-up shows the correct domain. In the next picture, you can see an email I received claiming to be from Canadian Tire. Hovering over the link (I did NOT click!) shows that the link does NOT go to Canadian Tire at all! It goes to a Google code location where it is very easy to store and execute hacking software.

The worst part? Most of these phishing emails put links to malware in their Unsubscribe links! Here in Canada we've been conditioned somehow to really, really hate getting emails we don't need (I mean, how hard is it to just delete and move on?). So without thinking we mash down on the Unsubscribe link.... and boom, the bad guys are in. I personally know people whose small businesses have lost a total of $4M and in each case, it all started with an email link.

11/04/2025

Our new modular high-Bay Light is in stock and ships fast on our quick-ship program!

Our long-awaited new Signature high bay is here! Introducing the ORBIX Round UFO High Bay.


Surprisingly light and compact, without missing a beat on performance. Built in wattage and colour selection, plus super easy accessory installation.


With the optional remote control and motion sensor, you can save up to an additional 75%~ on electricity usage by controlling when and how long the luminaire will run.

DLC Premium, and cUL Certified for Canadian use. Up to 36,000 Lumens output. Starting at 85$ each, with warranty and labour coverage included!

10/21/2025

The all-new TUNDRA area light is IN STOCK in Canada and READY TO GO!

Its modular design allows mounting in many different configurations.

Not sure of the setup? Buy extra brackets and mounts and we'll take 'em back!

Send a message to learn more

10/21/2025

Send a message to learn more

10/07/2025

09/23/2025

! Check out this cool new post-top LED light for paths and parking. A great up-sell opportunity for !

Grizzly provides lighting and electrical only, with , and our !

09/12/2025

Here's a unique one! This semi-architectural "UFO" looks great and makes an excellent choice for paths and parking lots. As always, , and our !

Video coming soon! See our website or message us for details, terms or a quote.

09/10/2025

Top Tactics for small

Yesterday we talked strategy (Big ideas you need to develop in your business).

Tactics are the "How" for strategy. We started with ... so "how" do you show a growth mindset in a small company?

🖐 Wait, you say.

"Show" a growth mindset or "have"one? 🤔

Well, you might not have one yet, but it starts with awareness! If you can show one anyways you'll inspire confidence in your customers and employees.

📈 Here are the marks of a great growth mindset in a trade business:

🐻🔌1️⃣ You know your niche:

- Specializing in a segment (residential, apartment buildings, solar, commercial...) doesn't mean you won't take work that comes up, but it gives you focus when you're marketing, and builds confidence amomg customers;

- Once you develop real niche expertise, you can start to develop premium services at premium prices.

🔑👉 A growing business comes across as a specialist in some way.

🐻🔌2️⃣You are found online:

- Your customers almost certainly will look for you online these days. Be there!

- Oh, and don't just snap a picture of your business card to post, or worse yet, use a personal profile instead of a page. That screams "I'm incompetent!".

- find 10 little things about your chosen niche and make short videos, and post them, and ask your employees and customers to comment on them.

🔑👉 It's not about traffic, exactly. Be online in a way that adds up, that says "these guys know their stuff!"

🐻🔌3️⃣ TRACK your numbers!

- Create some kind of growth activity and track it. If you really have too much work and can't do any marketing, you should be raising your prices!

🔑👉 If you don't have a scoreboard, it's shinny, not hockey! 🏒🍁

🐻🔌4️⃣ Set goals like a business owner

- Your business is either growing or going away - that's just the reality. If you're truly working because it's just what you do, that's a hobby!

- Every quarter, set something for you or the team to achieve: new customers, maintenance updated, etc. And review what went well or not.

🔑👉 Work ON your business at least some time every week, as opposed it IN your business!

💪 Taking action on these things can elevate you from an overworked one-van-band to an efficient, well-known little powerhouse in your community.

🐻🔌
If you need lighting, poles or accessories, get them from Grizzly with our

and our !

Request trade-only pricing here: https://www.grizzlylighting.ca/r/qSc

09/10/2025

Looking for a Canadian electrical contractor / small business owner for a couple of hours / month consulting by video call.
🐻🔌📹📞

09/09/2025

Top Strategic for small

📈
Always looking for ways to increase prices and profit percentage for the long term

Never let yourself think it's the economy - there's huge potential out there. You can't always do it all yourself, and you've got to have a goal in mind where you can work on your business legacy instead of being on the tools all the time.

👷‍♀️👷‍♂️
When they win, you win

If you've ever had high turnover or been chronically short-staffed, you know it: loyal employees can make the business. Don't see being their mentor as a problem - see it as a secret weapon to retain top talent.

🏭🏡🏥
Stand behind your work and deliver extra

Especially when you're small, re-doing a job costs less than customer ill-will. Likewise, finding some free analysis advisory service to provide can quickly make you a favorite. Never leave a job without a gentle upsell attempt - this can make their home or business safer and they know it.

⏱🚫
Learn what jobs waste your time, and find ways to avoid them

Here's the tough one: as you grow, some jobs just aren't going to keep making sense. Start raising your prices on those. Especially once you've determined where you really fit best in the market.

Up next: Tactics to make your dreams come true!

🐻🔌
Grizzly helps you with
, and our !


Access our Trade-Only portal or log in here: https://www.grizzlylighting.ca/r/mlu