Primetime Paint & Paper Inc.

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Primetime Paint & Paper Inc. We are a retail and contract of Benjamin Moore Signature store. We also carry a vast variety of wallpapers.

Welcome to the largest downtown Toronto Benjamin Moore paint store. We carry Benjamin Moore's full line, as well as Farrow & Ball Colours. You will also find the largest selection of Wallpaper books and a great selection of in-stock wallpaper. Our knowledgeable and friendly staff are always at hand to offer advice and make the most out of your decorating experience.

- Delivery Available
- Parking behind store with rear entrance
- Dog friendly

09/04/2026

Boss didn’t respond quick enough

09/04/2026

Boss didn’t respond quick enough

09/02/2026

The severe thunderstorm has everyone second-guessing their exterior colours today ⛈️😂

Drive safe out there and maybe save the exterior colour decisions for tomorrow 💙

🇨🇦

08/22/2026

This is technically an out-of-stock announcement.

We just got a little distracted by the shelf.

Our 2.5L Classico Limewash is sold out, with our next shipment expected August 31.

So until it lands: 10% off Limewash orders over $100 for anyone happy to pre-order and wait.

And yes… free Canada-wide shipping on qualifying orders $349.99+ still applies. 📦

08/12/2026

The best way to choose a colour is to choose every colour first 🎨

07/23/2026

My friend asked me to redesign their living room… while I was out for a walk.

07/17/2026

Fakemink at the paint store 🙏🏽

07/15/2026

The wildfire haze has everyone second-guessing their exterior colours today 😅

Sending our love to everyone affected by the wildfires. Please stay safe and take care of yourselves 🧡

🇨🇦

06/25/2026

⚠️ We’ve been experimenting with reversing the manufacturer’s dilution ratios… 👀👇🏽

The results have been creating some really beautiful texture.

📌 Save this if you’re planning a Mineralwash project.

First, let’s make dilution ratios simple.

A 50% dilution means:
🪣 1000 mL of product + 500 mL of water.

An 80% dilution means:
🪣 1000 mL of product + 800 mL of water.

The manufacturer’s process is essentially:

1️⃣ First coat
💧 Up to 5% dilution
Example:
1000 mL product + 50 mL water

2️⃣ Second coat
💧 50% to 80% dilution depending on the desired effect
Example:
1000 mL product + 500 to 800 mL water

Here’s what we’ve been testing at Primetime instead 👇🏽

🎨 First coat
💧 50% to 80% dilution

🎨 Second coat
💧 Up to 5% dilution

We’ve found that building movement early and finishing with a richer, less diluted coat can create a finish with more depth and texture.

🙏🏽 This is not the manufacturer’s recommended application.

It’s simply a technique we’ve been experimenting with to achieve a different aesthetic.

Like I mentioned in the video, artistic finishes are different.

There are rules.

But they’re really guidelines.

Once you understand the material, you can begin creating finishes that are uniquely your own.

Address

299 Queen Street East
Toronto, ON
M5A1S7

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm
Saturday 9am - 5pm
Sunday 11am - 3pm

Telephone

+14167039846

Website

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