03/04/2026
New work for 🌶️
Lately we’ve been getting asked how much AI is used in our images. The truth is our process hasn’t changed. We’ve been using & for over a decade, building scenes piece by piece long before AI tools existed.
For this shot, every pepper was photographed individually. The bottle was photographed separately. Each element was then carefully placed and composited in post to build the final scene. No auto-generation, no auto-fill. Everything is manually touched so we have complete control over light, placement, and story.
Every image starts on paper first. The concept is sketched, planned, and then executed in camera before we bring it together in post.
Creative control is still the most powerful tool in the room.