Iconia Group

Startseite
Schweiz
Freienbach
Iconia Group

We are Iconia, a vibrant full-service design agency proposing limitless creativity, engineering and production for “Iconic Brands” of all over the world.

29/04/2026

For Watches & Wonders, Iconia Group conceived the Hautlence booth as a compact yet distinctive 40 sqm space designed to stand out within the « Carré des Horlogers ». Rooted in a contemporary design approach, the project blends modern, architectural furniture with a curated selection of wall artworks chosen in collaboration with Berlin-based curator and gallerist René Schmidt.
Echoing Hautlence’s DNA - Architectural Design & Unconventional Watchmaking - the environment plays with structure, composition and rhythm, creating a dialogue between horological innovation and artistic expression.

A dominant green palette, inspired by the latest novelties, shapes a vibrant space identity. This bold chromatic choice reinforces the brand’s presence and allows the stand to “pop up” among surrounding maisons.

Designed to evoke a “feel good / feel at home” atmosphere, the booth balances sophistication with comfort, inviting visitors into an intimate yet striking setting where design, art and watchmaking converge.

23/04/2026

At Watches & Wonders 2026, Alpina booth celebrates the adventurous spirit of the Startimer collection, where watchmaking heritage meets the bold imagination of arcade culture.

In a playful and unexpected collaboration with the iconic arcade universe of Galaga, the brand invites visitors to step into a world where aviation heritage and pixel nostalgia collide.

Iconia Group built the entire booth around the language of the square - the pixel, the fundamental element that shaped the legendary characters and spacecraft of the game. Graphic, colorful and instantly recognizable, this visual universe creates a vibrant environment designed to leave a lasting impression.

At the heart of the space, an animation table showcases the latest Startimer novelties, set within a sculptural pixel inspired spaceship emerging from the scenography.

Two original arcade machines allow visitors to relive the thrill of the legendary game, transforming the stand into a playful cockpit where precision, reflexes and nostalgia meet.

Between watchmaking engineering and arcade mythology, the experience becomes an invitation to travel — from the skies of aviation to the pixelated galaxies of the 1980s.

22/04/2026

This year at Watches & Wonders, Iconia Group’s mission was to support Frederique Constant as it entered the main hall with a new 200sqm Maison. The booth’s scenography celebrates the Maison’s watchmaking expertise and its true Manufacture spirit. This year, the brand invites visitors to step into the watchmaker’s gaze — on an XXL scale.

Objects, details and movements are magnified to reveal the extraordinary precision and meticulous craftsmanship that lie at the heart of the Manufacture’s workshops.

Tools are transformed into monumental sculptures, while visitors themselves become immersed at the scale of a watch component, entering the intimate universe of watchmaking.

Suspended above the space, a giant watchmaker’s eyepiece becomes a symbolic gateway. Passing beneath it, visitors step directly into the watchmaker’s gaze, and discover the brand’s iconic Worldtimer collection.

The showcases are conceived as a natural extension of the scenographic concept. Each display reads as a curated tableau, where watchmaking tools are composed to elevate the product collections within refined monochromatic palettes.

20/04/2026

For Watches and Wonders Geneva 2026, Iconia Group created a new spatial concept for H. Moser & Cie., accompanying them in their transition as a major brand in a new 400m2 booth.

The project explores the “Elevated Luxury” through a suspended landscape of balloons, standing playfully yet held in tension. Floating showcases, translucent veils, reflective surfaces and a blue-to-white gradient evoke a sense of lightness and ascension.

The concept is driven by the new Pump watch, where air becomes both narrative and structure. Rounded shapes and orange accents echo the watch’s distinctive design language.

The exterior showcases are an extension of the reception area. Each vitrine suggests a balloon held under pressure, constrained, almost ready to burst. A direct reference to the creative energy at H. Moser.

Scenography SwissDesign VisualMerchandising

07/05/2025

At Iconia, heritage isn’t just preserved — it’s elevated.⁠
The Villars Palace project is a tribute to timeless beauty, where every detail reflects respect for history and refined design.⁠
⁠

05/05/2025

Caption?

02/05/2025

This quote from the Swiss Deluxe Hotels magazine captures the essence of what drives us at Iconia.

Every project is more than a design — it’s a story rooted in legacy, crafted with purpose.

30/04/2025

ICONIA PROJECTS I VILLARS PALACE HOTELS⁠
⁠
A historic palace, reimagined in 18 months by Iconia as a celebration of memory, elegance and global vision 🌍

Vintage skis, iconic photography, local woodwork, artisanal mastery—every detail invites you to explore. From a 23-meter pewter bar to fine wood marquetry in the rooms, the Villars Palace tells a story — yours, ours, the world’s.

A human and artistic adventure, co-created with the owners and Swiss artisans, in harmony with the soul of the place.

28/04/2025

It was a great moment for Iconia to participate at the in Zürich. Following our vision to co-create iconic brand experiences for our retail and hospitality clients, it was a real honour to be part of this group, discussing the future of retail and hospitality.

What are our major learnings from this event?

The future of luxury is characterized by the integration of traditional values with innovative technologies. The industry is moving towards a model that prioritizes authentic experiences and meaningful customer relationships.

Key trends include:
- The convergence of physical and digital retail spaces.
- The centrality of immersive storytelling in brand communication.
- The imperative of sustainability and transparency

The challenge lies in balancing these elements to create experiences that are both timeless and relevant, exclusive and engaging.

25/04/2025

Luxury Business Day Zurich's afternoon panel discussion, moderated by Patricia Falco-Becalli, with panelists including ICONIA’s Dr. Beate Klingenberg, Vuyiswa M'Cwabeni, Marco Zanolari, and Tim Nixdorff, was all about the challenges of "Managing Transformation in an Uncertain World". The discussion centered on the need for agility, innovation, and a forward-thinking approach to navigate the complexities of the modern luxury market. "Have the best team & keep their motivation at a high level, so they can create and change the world for the better." was Iconia CEO Dr. Beate Klingenberg's answer in short.
⁠Leading with purpose, empowering with vision.⁠
Read more in our magazine article on our website now: https://www.iconiagroup.com/post/the-evolving-landscape-of-luxury-iconia-at-luxury-business-day-zurich

Adresse

Freienbach
8807

Telefon

+41554154100

Webseite

http://iconiagroup.com/

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