25/09/2026
ONITSUKA TIGER S/S'27 — MILAN FASHION WEEK 2O26
[imagined & produced by back of the house for Onitsuka Tiger | AD]
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not in my wildest dreams… — but hell yeah: we been part of it.
somewhen back in july I was asked & invited by back of the house to paint several logo types by hand at the runway setup for the Onitsuka Tiger show during Milan Fashion Week — and ofc you can guess my answer.
after sending all my painting equipment in a big package to Paris, booking our stay in Milan & our flights from Faro to Italy, we interrupted our vacay for the most exciting & exhausting four days as a family in my life so far. while one part was working (Cris Krieger did all the pre-sketches with his VR glasses for me), the other one was taking care of our most amazing & brave travelbuddybaby. at least it was luis’ very first flight (can you guess my level of stress & excitement?!).
💡since yellow is like the endboss when it comes to opacity, I did a white priming, then painted over in yellow. black details been added with MOLOTOW™ Official markers.
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I am forever proud & glad that we took this challenge and managed everything so well. thanks to my partner in crime Cris Krieger for being with me, your eternal help & support in every situation. and ofc TYSM back of the house for having me, your trust and this one-of-a-kind opportunity, your warm welcome & smooth collab! I will never forget 💛
what you guys imagined & realized is nothing but breathtaking! your sense for details is genius. this whole runway setup was a storytelling — and watching the show was like watching a movie. I’ve never seen something like this.
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FYI: I didn’t design any logo type; I hand painted them on the top of the shops/setup.
P.S. sitting in the front row once in a lifetime? check! ✔️