Alternative Flooring

Alternative Flooring Different feels good. People, Product, Planet make the Alternative world go round. Here carpet is considered a craft with a human touch and stories to tell.

Expressive carpets rugs and runners made from the finest wool, natural and faux fibres with texture, colour and pattern to surprise, excite and delight.

A slower kind of MondayNatural texture, warm tones and nowhere to rush to. Here’s to making the most of the long weekend...
31/08/2026

A slower kind of Monday

Natural texture, warm tones and nowhere to rush to. Here’s to making the most of the long weekend, from the comfort of home.

Featuring our Sisal Kayal Pamba rug, finished with a Twill Rudu border, looking perfectly at home in this dreamy kitchen.

Happy Bank Holiday Monday ♥️

What does it mean to create floor coverings with the planet in mind?For us, it starts with natural materials, but it doe...
30/08/2026

What does it mean to create floor coverings with the planet in mind?

For us, it starts with natural materials, but it doesn’t stop there.

From responsibly sourced fibres and more considered packaging to supporting the people behind every carpet, rug and runner, our Planet Pledge is about looking at the bigger picture.

Through our partnership with Ecologi, we’re also helping to restore forests and support environmental projects around the world. So far, we’ve funded **41,684 trees** and counting.

Because beautiful flooring should be made to last, and so should the planet we live on.

Discover our Planet Pledge via the link in bio.

29/08/2026

Let the texture do the talking.

Flat and forgettable? Never.

Texture is one of the easiest ways to make a room feel richer and more inviting, whether that’s the soft, natural feel of wool, the distinctive weave of sisal or the organic variation of a natural fibre.

The beauty is in the details: the way light catches a pattern, the contrast between materials and the feeling you get when you step into the room.

The best interiors don’t just look good, they feel good too.Textile floor coverings bring warmth underfoot, softens soun...
28/08/2026

The best interiors don’t just look good, they feel good too.

Textile floor coverings bring warmth underfoot, softens sound and add a layer of comfort that hard flooring cannot replicate. From creating quieter spaces to adding texture and depth, it’s a design choice that’s as practical as it is beautiful.

26/08/2026

We said “just have a look”.
The rug said otherwise.

When it comes to choosing a rug, texture and feel matter just as much as appearance. Sometimes it’s only when you see and feel the craftsmanship for yourself that you know you’ve found the one.

What draws you to a rug first: the colour, the pattern or the texture?

The larger the space, the more important the floor becomes.In open-plan interiors, flooring is often the only surface th...
25/08/2026

The larger the space, the more important the floor becomes.

In open-plan interiors, flooring is often the only surface that connects every zone. Choosing a natural material with subtle texture creates continuity without competing with the architecture.

Featured: Sisal Kayal Periyar Carpet

20/08/2026

You’ve found the perfect bathroom rug.

The one that adds colour, texture and personality to your space while making those first steps out of the shower a little more comfortable... because bathrooms deserve just as much comfort as every other room in the home.

Featured: Anywhere Rug Ca-rPET Diamond Re-Generate with Tramlines Porto Border

03/08/2026

Any good interior designer knows you should invest in pieces that earn their place, so why shouldn’t pattern do the same?

A diamond motif changes how a room is seen, it brings definition to open-plan layouts, and creates enough detail that a room feels complete without relying on excessive colour or accessories.

01/08/2026

Outdoor rugs have quietly become the detail interior designers reach for first this summer, and it’s easy to see why. Weather-resistant, texture-rich, and doing more to pull a poolside together than the pool itself.

A reminder that the finer details are often what make an outdoor space feel truly finished.

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