Laughland Jones Interior Design

Laughland Jones Interior Design Creating beautifully crafted interiors in properties across Britain and the Alpine regions of France and Switzerland.

Based in South East England, Laughland Jones has established itself as a unique company with an excellent reputation. Creating bespoke interiors in properties across Britain and the Alpine regions of France and Switzerland. Re-branded from Design Forum Interiors, Laughland Jones has been offering a bespoke architectural interior design service to a discerning clientele since 1995. The company was

founded with a commitment to delivering elegant, well balanced interior design for both private and commercial clients. Although our work is predominantly alpine and UK based, our designs are tailored to the clients needs, as such we have also done work further afield. One project in Canada has been voted the world’s best ski property for the last 3 years. Our team are passionate about crafting interiors which reflect the needs of the client, with impeccable attention to detail. As well as sourcing the very best furnishings from all over the world, we frequently design and commission bespoke pieces to perfectly fit the look and feel of each room.

✨New Project Reveal ✨ A chalet does not move from an idea to a finished design in one leap.Our latest project in Norther...
07/09/2026

✨New Project Reveal ✨ A chalet does not move from an idea to a finished design in one leap.

Our latest project in Northern Italy is a six bedroom chalet with generous living and entertaining spaces, a games room and bar, and a complete wellness area including a sauna, steam room, massage room and gym.

Swipe through and you will see the project develop from the exterior concept and early plans, through the design direction for the living room, kitchen and dining space, into product specifications and the latest CGIs.

Each stage answers a different question. How should the spaces connect? Where will the best views be experienced? How will the materials work together? What will make a large chalet feel warm, personal and comfortable?

The plans and elevations establish how the home will work. The concept imagery sets the character and atmosphere. The product documents turn those ideas into precise decisions, and the CGIs allow the clients to see how everything will come together before work begins on site.

The concept, layouts, fabrics and hard finishes are now signed off, and the clients are delighted with the latest CGIs. It is an exciting point in the project, when months of individual decisions finally begin to feel like a home. 🤍

04/09/2026

Working with an interior designer does not mean giving up the decisions about your home. It means you do not have to make them alone.

Choosing fabrics and finishes is one of the more visible parts of interior design, but the decisions begin much earlier and extend far beyond the samples on the table.

We begin by understanding how you want to live, then translate that into a clear brief. We review layouts, resolve how the rooms connect and make important decisions before they become expensive to change.

From there, we coordinate lighting, joinery, materials and technical details, develop the furniture and furnishing schemes, prepare specifications, manage budgets and purchasing, oversee deliveries and bring everything together during installation.

Our role is not to take those decisions away from you. It is to make each one clearer, explain how it affects everything around it and guide you through the choices so the process does not become overwhelming.

Because when every decision has been considered as part of the same whole, the finished home does not feel like a collection of separate choices.

It simply feels right.

“Form without function is great in the really short term, but quite irritating in the long term.”One line from Russell’s...
02/09/2026

“Form without function is great in the really short term, but quite irritating in the long term.”

One line from Russell’s recent interview with Andrew Martin that captures something fundamental about how we design.

A room can look beautiful when it is first completed. The harder question is whether it still works when people begin living in it.

Where materials are used matters. Furniture has to suit the scale of the room and the way people move through it. Lighting needs to support what actually happens there. Even the most visually appealing decision can become frustrating when it has not been considered as part of everyday life.

In On the Sofa with Russell Jones, Russell talks about beginning every project with the client, balancing natural materials with practicality, embracing the reality of family homes and what ultimately tells us a project has been successful.

Thank you to the Andrew Martin team for inviting Russell to take part.

Read the full interview through the link in our bio.

28/08/2026

Bad design decisions rarely look expensive when they are made.

They often appear small, isolated and easy to change later. Then one decision affects the next, the consequences compound, and both the cost and the stress begin to grow.

Russell was recently invited to join Jake Roscoe from , the global property platform dedicated to buying and selling ski homes, for a conversation about How Alpine Chalet Interiors Really Get Built.

It was refreshing talking so openly about interiors, not simply in terms of how a room looks, but the judgement, responsibility, money and stress involved in getting it right.

In this clip, Russell talks about something we have seen repeatedly over the years. The value of experienced guidance is not simply in choosing what looks good. It is in understanding how each decision will affect everything that follows, before it becomes difficult or expensive to change.

Thank you to Jake and the SnowOnly team for inviting us.

Watch the full interview, *How Alpine Chalet Interiors Really Get Built*, through the link in our bio.

Has anyone else looked at the weather forecast this week and started thinking about lighting the fire?Over the years, we...
27/08/2026

Has anyone else looked at the weather forecast this week and started thinking about lighting the fire?

Over the years, we have designed fireplaces in everything from weighty Alpine stone to marble and metal, including a fully mirrored, freestanding fireplace.

Each one has required a different response. A fireplace naturally draws people towards it, influencing where the furniture gathers, what you notice as you enter and how the room feels once the light begins to fade. But it does not always need to command the space.

Sometimes it becomes part of the architecture. Sometimes it sits quietly within the joinery. In other rooms, the materials surrounding it give the entire space its character.

For us, the starting point is always the property itself. We want the fireplace to feel as though it belongs to the building, rather than something imposed upon it.

Six very different fireplaces from six very different homes.

Do you ever look at a finished room and wonder how it actually got there?This is one of my favourite parts of the design...
24/08/2026

Do you ever look at a finished room and wonder how it actually got there?

This is one of my favourite parts of the design process, seeing an idea that started with a few images, colours and rough marks on a plan slowly become a real space.

For Chalet Schali, we knew we wanted the entrance and hallways to feel warm, grounded and a little dramatic. The first concept images were never about copying something literally, they were about capturing a feeling, deep timber, rough stone, blackened metal, warm light and all of those rich, earthy alpine tones.

Then comes the part people rarely see.

Working out how the spaces flow, what sits where, how one material meets another, where the lighting should fall, how the proportions feel, and whether all of those individual decisions still work once you experience them together.

Swipe through and you can see it slowly taking shape, from the original concept, to our sketch plans, to the finishes board, and finally the completed hallway and wine room.

I think the best interiors are often the ones where you don’t notice every decision that has been made, you just walk in and think, yes, this feels right.

Which bit would you most want to be involved in, coming up with the concept, reworking the plans, or choosing all the materials?

21/08/2026

The most expensive design mistakes are often made long before anything goes wrong on site. ✨

Russell recently joined Jake to talk about why early decisions matter, how an interior designer can save you headaches and why experienced judgement at the beginning can prevent expensive changes later.

Follow for more of their conversation

21/08/2026

Why does your interior designer draw over your architect’s plans?

Because the building and the interiors need to cohesively work together.

This is one of the earliest stages of our design process, we listen to the client and who they are, then we look closely at how the inside of the house will work for them.

Could a long hallway be opened up to create a better sense of space? Would moving the kitchen or living room make more of the view? Should rooms connect differently? Could a doorway, wall or circulation route be reconsidered to make the house feel more natural to move through and live in?

These decisions shape the way the entire home feels, and they happen long before we begin choosing finishes, furniture or fabrics.

This is also where the value of an architectural interior design practice becomes clear. Rather than treating the architecture and interiors as two separate stages, we consider them together from the outset.

It means the internal layout can be shaped around how our clients want to live, while there is still time to make meaningful changes.

By the time we move on to the detailed design, the foundations of the interior are already working much harder.

The client loved the concept. They just wanted it lighter.✨Swipe and you will see the room go from the first moodboard, ...
19/08/2026

The client loved the concept. They just wanted it lighter.✨

Swipe and you will see the room go from the first moodboard, through the decisions, to the finished space.

For the living room at our South of France project, the original moodboard set the direction, but when we presented it our clients asked us to lift the scheme and make the whole thing brighter.

That didn’t mean starting again. As we moved into sampling we refined the palette, lifting the tones, balancing the softer blues and neutrals, and keeping enough texture for the room to feel layered rather than washed out. A scheme that can be lifted without being redrawn was the right scheme underneath.

The fireplace was always going to be the focal point, so we worked through the smaller decisions around it in advance, sketching where the artwork and the tables would sit rather than leaving it to installation day.

And then the part that rarely makes the finished photographs. Samples approved, boxes stacked up under the olive trees, pieces arriving, and all of those separate decisions finally landing in one room 🤍

Would you have gone lighter, or kept the original?

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Unit 5, Elwick Place, Elwick Road
Ashford
TN231AX

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