Choice Interiors

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Choice Interiors From our workshop in Birmingham, we design and manufacture bespoke kitchens, bedrooms and furniture.

We have an enviable reputation throughout the Midlands and beyond for our Bespoke Kitchens, Bedrooms and exquisite hand crafted furniture. We design and manufacture bespoke unique pieces to create lifestyle dreams which is why our clients continue to use us and 95% of our business is referral based.

A little sneak peek at something special we're working on 👀This walnut and ash frame is part of an upcoming project, alo...
19/10/2026

A little sneak peek at something special we're working on 👀

This walnut and ash frame is part of an upcoming project, alongside a sample door we've made for sign-off before it goes into production.

It's all part of the process when you make things "properly bespoke". Get the details right, get the sign-off, then get making.

No off-the-shelf compromises. No squeezing your ideas into whatever sizes the factory happens to make. And no telling you something can't be done because it doesn't fit the production line.

Imagine being able to have exactly what you want, rather than choosing from what someone else has decided you can have..?

More to come on this one… 👌

Another kitchen completed this week in Blakedown. 👌Because we manufacture everything in-house at our Birmingham factory,...
16/10/2026

Another kitchen completed this week in Blakedown. 👌

Because we manufacture everything in-house at our Birmingham factory, we can make truly bespoke cabinets and doors to suit your space — not just what happens to be available off the shelf.

Want that wall unit a little taller? No problem.
Need a reduced-depth cabinet to hide a nib? Easy.
Got an awkward, narrow space you don't want to waste? We'll make it work.

That's the beauty of bespoke. We make our furniture fit your room, not the other way around.

Made in Birmingham. Made for you.

Have a fantastic weekend.

🏡 Another bespoke beauty, this time in Dickens Heath!A lovely kitchen with a matching TV unit, all manufactured in-house...
13/10/2026

🏡 Another bespoke beauty, this time in Dickens Heath!

A lovely kitchen with a matching TV unit, all manufactured in-house — including the LG Hi-Macs worktops. Getting that island delivered was “fun”, to say the least! 🫣😂

Everything you see here was made by us, the traditional way. We hand-make our own doors, drawer boxes and cabinets, with everything delivered fully assembled.

No mass production, no middlemen, no passing the buck. From our workshop to the finished kitchen, we take care of the whole process.

We're not the biggest, and we don't want to be. We just believe in making kitchens properly.

Let us introduce you to Rhys. 👋Rhys is approaching the end of his 12-month apprenticeship with us, and he's on track to ...
30/09/2026

Let us introduce you to Rhys. 👋

Rhys is approaching the end of his 12-month apprenticeship with us, and he's on track to do really well. We're incredibly proud of him and the progress he's made.

We've been lucky enough to have some fantastic apprentices over the years — all but one of whom are still with us — and Rhys is certainly no exception.

When you buy a kitchen from us, you're not just adding to the turnover of a faceless, multi-million-pound multinational.

You're helping a small, independent British manufacturer create opportunities for the next generation of skilled tradespeople.

You're helping people like Rhys learn skills that will stay with them for life — skills they can take anywhere, and hopefully pass on to the next generation themselves.

That's something we're genuinely proud of.

So when you choose to buy from us, you're not just buying a kitchen. You're helping us build people, skills and a future for the trade. ❤️


Another kitchen delivered this morning for a returning client in Moseley.All of our kitchens are delivered fully pre-bui...
28/09/2026

Another kitchen delivered this morning for a returning client in Moseley.

All of our kitchens are delivered fully pre-built, made by our own in-house cabinet makers, with wirework installed and doors already hung.

We also organise the fitting, using trusted fitters we've worked with for over 20 years.

Because buying a kitchen shouldn't mean having it dumped on a pallet at the side of the road, handed an instruction manual and then left to make a series of awkward phone calls trying to find someone who can actually fit it.

From manufacture to installation, we take care of the whole process.

That's the difference between buying a kitchen and having a kitchen made for you.

Here's a piece of TV furniture we've just finished in Dorridge.The doors feature a traditional beaded detail, adding a l...
08/09/2026

Here's a piece of TV furniture we've just finished in Dorridge.

The doors feature a traditional beaded detail, adding a little extra character to the design.

The open shelving is painted in Wimborne White, while the main cabinets are finished in Farrow & Ball Smoke Green. We love the contrast between the two.

We're thankfully keeping busy and our diary is booking up fast for the rest of the year. So, if you're thinking about a new piece of furniture, a kitchen upgrade before Christmas, or some new wardrobes for the autumn, give us a call.

Designed locally. Made locally. Built to last.

Thanks, as always, for supporting Choice.

Hi all! 👋We're still here – busy as ever at our little factory in Tyseley! 🔨Here's a beauty we've just completed in Harb...
23/07/2026

Hi all! 👋

We're still here – busy as ever at our little factory in Tyseley! 🔨

Here's a beauty we've just completed in Harborne.

Everything was designed and manufactured right here in our factory, including the LG worktops (but excluding the appliances... we're good, but not that good! 🤣).

There's something special about having a handmade kitchen installed in your home and being able to tell your guests it was built less than six miles away...

Designed locally. Made locally. Built to last. ❤️

Thanks for supporting Choice.

Hey everyone - excuse the absence, we're busy Bee's, as usual, here at Choice 🐝.Here's a job we've just finished for ano...
07/05/2026

Hey everyone - excuse the absence, we're busy Bee's, as usual, here at Choice 🐝.

Here's a job we've just finished for another returning customer, converting one of his bedrooms into a walk-in wardrobe with central island (with incorporated overhang for seating).
The wardrobe internals are a mixture of long hanging, double hanging, shelving and even a fridge and glass storage (nothing like having a G&T while you're getting ready for a night out!)

As always, proudly designed, manufactured and painted here a our little factory in Tyseley.

Enjoy the rest of your week and thanks for supporting Choice.

Address

587 Warwick Road
Birmingham
B112EX

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 5pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm
Saturday 9am - 1pm

Telephone

+441217072077

Website

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