Aucott Interior Design Ltd

28/08/2026

🌿🌾 The Glamping Show 2026 🌾🌿

As co-founder of the ruraldiversificationcollective I’m really proud to be partnering with Stephanie Curtis-Raleigh and co-hosting the Land Diversification Day at The Glamping Show in September.

Steph and I connected on Linkedin and I could immediately see the incredible work she does within the Glamping industry, not only organising national events, but international ones too.

So it’s a real honour to be invited to work with her on the opening day of the show and to also be speaking on From Concept to Guest Experience: The Details that Matter.

It’s a privilege to also be sharing the stage with Dawn Woollam from Dudley Peverill, Mike Clarke, Arkle Finance, Richard Sigsworth Omar Group, Neil Baxendale, Gemma Chance Ohana Mua, Cheryl Sparey and Alette Bastiaansen FarmCamps

If you’re heading to the Show this year, do come and say Hello as it would be great to see you.

📆 From Thursday 10th September
📍 NEAC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LZ

Glamping | rural tourism | farm hospitality | rural diversification

Register for free at https://lnkd.in/dsvRwCA

19/08/2026

🌿🌾Speaker Announcements 🌿🌾

Following one of the most challenging Summers in living memory farmers and landowners are now in the inenviable position of needing to diversify their businesses more than ever.

For our Land Use Reimagined Event in October we are bringing together some of the most inspiring pioneers of diversification and we’re thrilled to announce our speakers as follows:

Stuart Beare of Tulleys Farm - The visionary behind Tulley’s Farm, one of the UK’s leading names in immersive seasonal attractions and rural diversification. Under his leadership, Tulleys has grown into a year-round business that seamlessly blends farming heritage with cutting edge production, live entertainment, and themed experiences.
Stuart will share insights from his journey, highlighting both the challenges and rewards of building a modern rural attraction business from the ground up.

With individual talks from each speaker and a lively panel discussion in the afternoon, the day promises to be informative and inspiring.

Tickets are available to buy through the ruraldiversificationcollective website:

📆 Wednesday 21st October, 10am - 3pm
Pin 📍 Barnsgrove, White Lane, Greywell, Hampshire, RG29 1GF

Farming | farmers | rural diversification | farm to fork | farm hospitality

Cody Moir of Worthy Earth - Began in 2020 when a quarter acre of disused farmland in Martyr Worthy, Hampshire was transformed into a flourishing market garden. They have since continued to manage 9 market garden sites across Hampshire, Oxfordshire and Surrey. Their gardens provide fresh, organically-grown produce to the local area and serve as a naturals hubs of social engagement and learning.

Callum Stark - The Padel Farm Farm - Callum is a 6th generation farmer that has diversified his farm through developing a Padel and Wellness Centre on his site. His farm operations remain fully-functional but the new developments are helping him weather the storm that is the current UK Farming Landscape. The Padel Farm is bringing wellness back down to earth.

Sophie Brendel - Thornfalcon Winery & Press Winery - a sustainable 40-acre farm, vineyard, farm stay and film location in Southwest Somerset. Sophie is

18/08/2026

🌿🌾, Rural Diversification, Farm to Fork, Glamping, Farm Hospitality 🌿🌾

These aren’t buzz words but rather a cultural movement which is expanding at pace.

With an ever greater need to revert to analogue and IRL experiences, take a digital detox and decamp to the countryside, the demand for rural destinations has never been greater.

Coincidentally, the need for farmers and landowners to diversify has also never been greater.

Whether it be creating new events spaces, outdoor accommodation, farm shops, ticketed events, immersive wellness retreats, farm to fork supper clubs, festivals or vineyard tours, the countryside is the place to go.

And for those seeking new, beautifully crafted, authentic experiences, rooted in the land and sharing the best it has to offer is a movement which is growing unabated.

If you’re a farmer, landowner, developer or investor looking to develop a new rural destination l’d love to connect and see what we can grow together.

Those brave enough to take the leap now will be the ones reaping a different kind of harvest for years to come, regardless of the weather.

Farming | Farm diversification | Rural diversification | rural hospitality | agritourism

Email me [email protected]

06/08/2026

🌿🌾 Heritage, Stewardship, Legacy 🌾🌿

It’s not exactly a snappy hook but I hope l’ve got your attention because these are the values which are important for the clients I serve and the people who grow your food.

As l’ve immersed myself in the world of rural diversification listening to farmers and landowners, these are the values which they speak of time and time again.

🌱Heritage - sometimes their families have been working the land for generations. They know it intimately and understand what makes that place utterly unique and can’t be replicated anywhere else. That is their USP.

🌱 Stewardship - as current custodians of that land they understand the weight of that heritage and that they have a responsibility to nurture it and make it profitable, whatever that looks like for that family.

🌱 Legacy - they are ever mindful of who they are doing this for. While they will be responsible for their land, if only for a generation, they look to a future where their children and grandchildren will hopefully want to take it on and so question what state do they want to leave it in.

When working with rural clients these are themes we explore before a planning application has been submitted or architectural drawing has been prepared.

Because how can you design if you don’t understand their cultural history and values, how that impacts their daily activities and what they want to leave to their families?

It’s only once we have that knowledge that we can begin to design the concept of what their development will look and feel like.

I believe this really is the first step in developing a rural diversification project and everything else - planning, architecture, construction, and daily operations can only be designed and built on from there.

For anyone else that works in this field (pun intended) what are your experiences of working with rural clients and what do you see are their values and motivations? I’d love to know if they’re the same.

Heritage | Rural tourism | legacy | rural hospitality | land diversification | farming

02/08/2026

https://ruraldiversification.co.uk/product/land-use-reimagined-2026-rural-diversification/

Farmers all over the UK are finishing their harvest earlier than they ever have done before. Yields are down and the need to diversify is more important than ever.

As Interior Designers we help farmers and landowners to develop hospitality venues which will generate a recurring source of income. That might be converting an existing barn into an events venue or unused buildings into holiday accommodation.

We’re hosting an event in October which showcases real world events by the people who have actually done it. Come and hear from them directly and meet other professionals who will be able to guide you through the process.

Follow the link above to find out more.

01/08/2026

https://ruraldiversification.co.uk/product/land-use-reimagined-2026-rural-diversification/

Farmers all over the UK are finishing their harvest earlier than they ever have done before. Yields are down and the need to diversify is more important than ever.

As Interior Designers we support farmers and landowners who are looking to develop hospitality venues that will generate recurring sources of income.

That might turning a disused barn into an events space or converting existing cottages into holiday accommodation.

It can be overwhelming to know where to start with planning and feasibility studies, architecture and construction.

We’re hosting an event in October where you can hear about real world case studies from the people who have already done it. Come and meet with other professionals who can support you through the process and leave informed and inspired.

Farm diversification | land diversification | farm hospitality | rural tourism

23/07/2026

🌿🌾 Magazine Article 🌾🌿

I’m delighted to be featured in the latest This is Glamping magazine.

I talk about our recently completed Pig Sty project and
the opportunities available for Farmers and Landowners who are looking to diversify into hospitality.

The ruraldiversificationcollective is also proud to be collaborating with the The Glamping Show The Glamping Show in September and will be headlining the Land Diversification Day.

Our articles are on pages 26-29, go check it out! Link below.

Land diversification | farm diversification | rural tourism | farm hospitality | glamping

https://issuu.com/parksmanagement1/docs/think_bigger_july_2026_international_glamping_/27?ff

23/07/2026

🌿🌾 I’m delighted to be speaking at The Glamping Show this September 🌿🌾

As Co-founder of the ruraldiversificationcollective I’m thrilled to be partnering with International Glamping Business and The Glamping Show to launch a dedicated
Rural Diversification day at this year’s show.

The new conference stream will focus on helping farms, vineyards, landed estates and equestrian venues explore new and recurring revenue opportunities through hospitality, glamping and wider diversification projects.

I will be speaking about the RIBA Design process we work to from concept to completion and incorporating the design details that make a difference to your guest’s experience.

If you’re planning to attend the show, do come and say
“Hello” as it would be lovely to see you there!

📆 Thursday 10th September, 10.30am
📍 NAEC, Stoneleigh, Kenilworth

Land Diversification | Farm Diversification | Rural Tourism I
Glamping

20/07/2026

13/04/2026

🌷Tulip Fest, Tulley’s Farm🌷

Last week my kids and I had the chance to visit . Having met the owner, Stuart Beare at the NFAN conference a couple of months ago he kindly invited us to visit the farm to see Tulip Fest and it didn’t disappoint.

Tulleys has grown become the UK’s leading Tulip Festival rooted in generations of farming, yet unapologetically forward-thinking. Their journey to become a fully-fledged farm attraction is not just inspiring, it’s instructive for anyone exploring diversification.

Today, Tulleys has built a dynamic, multi-season business model expanding beyond the Tulip Fest to include and events and immersive Christmas experiences.

Naturally, I appreciated the attention to detail. From the moment you arrive, the operation feels seamless with efficient car parking, clear wayfinding and signage, immaculate facilities, and a team of genuinely friendly, helpful staff. It’s evident that the visitor experience has been carefully designed at every touchpoint.

At the heart of the site, the central “park” brings a Mid-west festival vibe complete with a bar, high-quality food trucks, and beautifully curated spaces that naturally create those all-important Instagram “moments”. It’s immersive without feeling contrived.

Beyond the visual spectacle of the tulips themselves which are incredibly beautiful (I took 100s of photos!), I particularly liked reading the thoughtfully designed information boards which guide visitors through the history of tulips, woven through art and culture and offer practical insights into bullb propagation. It’s educational, engaging, and added a real depth to the experience.

And of course, the commercial ecosystem is smart: branded merchandise, potted tulips to take home, and multiple opportunities for visitors to extend their connection with the brand.

This is a fine example of farm diversification not just adding revenue streams, but creating a destination. A place where agriculture, storytelling, and hospitality come together to form something truly memorable and will generate income for many years to come.

For farms, estates, and rural businesses who are looking to evolve would like to hear more about the Tulley's story do come to our next Rural Diversification event on Wednesday 21st October. Stuart has kindly agreed to come and speak so you'll have the opportunity to ask him questions in person.

So save the date and we look forward to seeing there! Tickets will be released soon.

https://ruraldiversification.co.uk/product/ heritage-hospitality-and-land-use-reimagined/