02/03/2022
Day 2 of and we’re looking at BRAND VALUES 💖 So I thought I’d throw a few of mine (and some Poms) at you with this video! 🤸♀️✅💫
Key values that stand out for me are:
✨ Having a lighthearted brand that’s a place for people to come and have FUN and be COLOURFUL and get PLAYFUL is a big part of
(If it’s not fun, what’s it all for?!🤸♀️)
✨Making my products affordable is something I’m also keen to achieve (while balancing between not cutting myself short!) so I’m always looking at the most cost effective ways to buy my wool and packaging (a lot of the times reusing packaging to reduce costs)
✨Which brings me nicely onto my other value of being a sustainable and ‘slow’ brand. Obviously, wool’s not the most sustainable material out there but I do believe with the time and love I put into each of my makes , they’re items you only need to buy once ♻️
(unless obviously you become addicted to PomPoms like quite a few of my lovely customers have 😝 you know who you are! 💖)
