03/10/2025
Worth remembering when next standing in a fabric shop, surrounded by a huge variety of gorgeous colour and prints! 😳🪡🧵
In the 1930s in the United States, sacks containing flour and grain were made of cloth, primarily cotton. The Kansas Wheat company, in the midst of the Great Depression, realized that the poorest families were reusing them to sew dresses for women and girls, so to make them more captivating they decided to print them with floral and colorful motifs.
The initiative was a huge success: they made sure that the ink used for the logos would fade after a simple wash, and some bags even had the patterns already drawn on the fabric, ready to be cut and sewn.
A marketing tactic that helped American families get through a particularly difficult period, also useful as a source of income for women who would later sell their recycled models.
