31/10/2026
Searches for "analog hobbies" are reportedly up 136% this year. Which is a long way of saying: people really want their thumbs back.
It tracks. Everything else is getting faster and more automated, and the counter-move is small and slow and made of thread.
Here's ours, from the workshop: real people design the kits, real hands thread the machines in Scotland, and every kit gets made, checked and packed by someone you could ring up and thank. No algorithm required.
If you're part of the trend, welcome in. One cross at a time is all it takes.
Follow along for more from the workshop. And if the trend has found you at the right time, the link in bio is where the kits live.
Which analogue hobby has got its hooks into you? (Needle and thread counts. So does Mah-jong, apparently.)