02/06/2026
I cannot believe I am writing these words.
Today we said goodbye to baby Winston.
My baby. My shadow. My best friend. The face of Folly & Wild. The reason this business exists at all.
I honestly don’t know how to explain the size of the hole he has left behind.
Many of you have followed Winston’s journey over the years. You’ve celebrated his wins with me, laughed at his antics, watched him model products and seen him become the heart of everything I do.
What many people don’t know is that he wasn’t just part of the business.
He was the reason for it.
Every pet-conscious decision, every question I asked, every ingredient I researched, every product I developed was because I loved him so much and wanted to create a safer home for dogs like him.
He had cuddles, his favourite people around him, a delicious breakfast and a game of ball.
At the vets he fell asleep peacefully with his head on my knee and his dad stroking him.
Then we let our beautiful boy rest.
I am utterly broken.
The house is too quiet.
His bed is empty.
I keep expecting to hear his snoring, his paws on the floor, or feel his giant head resting on my lap.
I don’t know how to do life without him.
I don’t know how to walk into my unit again without him.
I don’t know how to run a pet-conscious business when the dog who inspired every part of it is no longer here.
Please bear with me if I’m quieter than usual, if messages take longer to answer or if orders take me a little longer than normal.
Right now I am simply trying to get through losing the dog who meant everything to me.
Sleep tight, my beautiful boy.
You were my whole world.
Always. ❤️
