Yum Asia

Directions Website

Official home of Yum Asia - the rice cooker experts.

Number 1 in the UK, Europe, USA and South East Asia for multi award winning rice cookers by both Yum Asia and Zojirushi brand We are the number one seller of Yum Asia premium rice cooker and Zojirushi products in the UK, USA and Europe

30/10/2026

Something BIG is coming… 🔥

A true beast of a rice cooker. Uncompromising power, cutting-edge technology and the ultimate in rice cooking performance.

Get ready for the Kaiju UMAI Induction Heating Rice Cooker – the most advanced rice cooker we've ever created.

The ultimate rice cooking experience is coming soon. Are you ready? 👀

28/10/2026

Coming soon. Kaiju!

27/10/2026

Fluffy Rice, Zero Brains Required This Halloween!
When the apocalypse hits, at least your rice will be perfect!

25/10/2026

Did you know that Yum Asia rice cookers can cook half a rice measuring cup of rice? Either use the user manual instructions on how to do this or simply use half a cup of rice to half a cup of water.

22/10/2026

Care for your rice cooker inner bowl like a pro! Follow this useful guide to make sure you get the maximum lifespan from your bowl. These tips apply to both Yum Asia and Zojirushi rice cookers.

10/10/2026

🌱 Unlock the goodness of GABA Brown Rice with Yum Asia UMAI IH! 💚

Our advanced UMAI induction heating (IH) technology and intelligent cooking programmes help germinate brown rice, encouraging increased GABA content while delivering delicious flavour and texture. 🍚✨

Yum Asia UMAI IH – precision cooking, grain by grain.

07/10/2026

Craving a taste that hits all the right notes? It’s time to talk about Yum Asia’s Yumami function! 🍚✨
We took umami—the legendary fifth taste—and made it officially YUM-ami.
Our specialized Yumami setting uses phased temperature control to unlock the ultimate savoury, sweet, and rich flavours hidden deep inside your rice. It doesn't just cook your grains; it gives them a full flavour upgrade.
Because life is too short for boring rice. Switch to Yumami and taste the magic! 🥢

28/09/2026

Smart brain cooking, perfection in every grain. Learn about the power of UMAI Induction Heating on our new explainer pages.

14/09/2026

The Kotori Donburi Mini Rice Cooker is selling like crazy! Why? Because it’s the perfect companion for creating delicious, full meals for one.

Cook meat, vegetables, rice and sauce all at the same time in this clever little one-pot wonder. To help you get creative, we’ve included a 7-day meal planner with over 20 delicious recipes, showing you just how much you can make with Kotori.

Prefer to keep things simple? Kotori is also a fantastic everyday rice cooker, perfect for preparing short-grain, long-grain and brown rice.

And it gets even better – you can eat straight from the bowl, making meal times even easier. We even include wooden utensils, so you have everything you need to get cooking!

Small in size. Big on possibilities.

Get your Kotori Donburi Mini Rice Cooker now, available in the UK and Europe!

20/06/2026

Rice to the occasion with a world cup feast using a Yum Asia rice cooker. Cook Like a Champion: Fast, easy, and ready for kickoff.

Address

Hartlepool

Website

http://yum-asia.com/

Alerts

Be the first to know and let us send you an email when Yum Asia posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.