07/07/2024
The story of scentsy 🥰
𝑻𝑾𝑬𝑵𝑻𝒀 𝒀𝑬𝑨𝑹𝑺!
Scentsy filling lives with fragrance for 20 years! Check out the story and some history from our Scentsy Blog Spot! 👇🏼
https://scentsyblog.com/about-scentsy/cheers-to-20-years-of-scentsy/
Scentsy’s origin story is almost a fairy tale. In 2004, a down-on-his-luck but ever-hopeful entrepreneur brought a safe and simple concept for home fragrance to his wife, sharing the scent Banana Nut Bread. They knew it was their chance to “swing for the fences.” That moment of bravery and insight from co-owners Heidi and Orville Thompson led to 20 years of amazing fragrance, one of America’s leading direct sales companies and an incredible opportunity for hundreds of thousands of Independent Scentsy Consultants in 14 countries.
Scentsy famously launched in a beat-up shipping container on the Thompsons’ humble sheep farm. Today, Scentsy is headquartered on 73 lush acres in Meridian, Idaho. The home office campus includes state-of-the-art manufacturing, shipping and office spaces. It’s where fragrant wonders continue to unfold.
Through the years, Scentsy has thrived on the basic but dynamic concepts of Simplicity, Authenticity and Generosity. Those ideals fueled our growth from our flagship products — scented low-melt wax and exquisite warmers — into a world-class fragrance and home décor company with products to ensure a clean and aromatic home, happy families, and friends grateful for thoughtful gifts.
Of course, we’re proudest of our Scentsy family, including our employees and our incredible sales force of Consultants.
𝑺𝑰𝑴𝑷𝑳𝑬 𝑯𝑰𝑺𝑻𝑶𝑹𝒀
💜On July 1, 2004, Scentsy launched as a party plan company and joined the Direct Selling Association.
💜Approximately 1.4 billion total products sold worldwide, including more than 13.4 million full-size Scentsy Buddies.
💜Red Delicious was the very first Scentsy Bar fragrance from the original founders (Kara Egan and Collette Gunnell).
💜We’ve sold more than 624 million Scentsy Bars. The most popular fragrances of all time are Black Raspberry Vanilla (10.2 million) and Luna (9.7 million).
💜Social media platforms were just fledging in 2004. Today, Scentsy connects with more than 2.3 million followers on our social media pages.
💜Heidi and Orville crafted Scentsy’s mission statement during a May 2004 road trip to purchase the company from its founders. It has never changed.
💜Scentsy moved into its first leased space in October 2004.
💜The famous and recognizable segmented Scentsy Bar clamshell launched in 2006. Before that, Scentsy Bars were hand-poured solid cubes.
💜At the end of 2004, Scentsy had 66 Consultants. Today, there are more than 172,000!
💜In 2006, Scentsy started designing warmers in-house. Scentsy Green was the first.
💜Scentsy’s first convention was hosted in a hotel near the airport in Boise, Idaho. A whole 22 Consultants attended. In 2024, we’ll host thousands of Consultants in Orlando, Florida, for our annual Scentsy Family Reunion!
💜Heidi snapped photos of warmers in her backyard for Scentsy’s first catalog. Orville designed the first printed catalog for Spring/Summer 2005. Today, a professional creative and marketing staff write, design and print two seasonal catalogs each year, plus special and holiday collections, limited-time offers and more!
𝑨𝑼𝑻𝑯𝑬𝑵𝑻𝑰𝑪 𝑨𝑳𝑳𝑰𝑬𝑺
Through the years, Scentsy has partnered with iconic sports, entertainment and lifestyle brands including Disney, Warner Bros., Star Wars™, The Wizarding World of Harry Potter™, the NFL and so many more.
Scentsy is also the Official Home Fragrance of Walt Disney World® Resort in Florida and the presenting sponsor of the Dumbo the Flying Elephant attraction and the Smellephants on Parade presented by Scentsy fragrance experience in Magic Kingdom® Park at Walt Disney World® Resort.
𝑮𝑬𝑵𝑬𝑹𝑶𝑼𝑺 𝑮𝑶𝑶𝑫
Scentsy has donated more than $18 million USD to charities worldwide. Our nonprofit Scentsy Family Foundation supports groups dedicated to children, families and making better communities.
We’re thrilled to enter our 20’s connecting people to their memories and each other through the power of fragrance. And if you find yourself wanting to see first-hand what the next 20 years brings, we don’t blame you!
Here’s to two decades of sharing fragrance around the world. Here’s to the community we’ve collectively built, the memories created and the exciting future that lies ahead. Thank you for being a part of this journey.
Happy 20th Scentiversary! ✨🎂🎈
