17/06/2026
One of the most important things I’ve learned from building this business is that the person you are as a founder at the start is not necessarily the person you need to be in order to scale it.
When we started out, I was doing everything. Designing, sourcing, presenting, managing client relationships, overseeing every detail from brief to final installation.
That total immersion was what the business needed at the time, but there definitely comes a point where this approach becomes the very thing that holds you back. You simply cannot scale a business by being in every detail of it.
Moving from smaller local projects to larger-scale, international ones required me to evolve- my offering, my role in the business, but also as a person. Aaron stepping into the business pretty early on was the support that I needed to do this. He’s been the driving force that’s helped to get us to where we are today. So if you have a trustworthy, ‘skys-the-limit’ thinking business partner, consider yourself very lucky!
That moment of expanding the team is one of the most defining and daunting decisions a business owner will ever make. But you hit a point where you can feel that you cannot do any more alone. That is the moment to hire, not when it feels comfortable, because it rarely does! But it is also the moment the business truly begins to grow into something larger than yourself.
What I would say to anyone at that inflection point is this: the qualities and skills that got you here are brilliant. But scaling asks something different of you. Accept that the business you are building at scale is not simply a bigger version of what you started. It is something new entirely.
And growing into the person who can lead that- in my experience- has been one of the most rewarding things about my journey as a founder.
Listen to the podcast via link in bio, where we discuss this topic and more 🎧
