Aram The home of modern design since 1964. We hold the worldwide head licence for Eileen Gray That was in a small, white shop on the King's Road.

Aram Store is widely regarded as London's best modern furniture retailer. It is certainly the longest established, having been founded in 1964 by Zeev Aram - the first man to bring the work of Le Corbusier, Marcel Breuer and Achille Castiglione amongst others to the British public. Now, Aram Store occupies a fantastic, five-storey showroom on Drury Lane in the heart of London's Covent Garden. The huge old fruit and vegetable warehouse provides a lofty 20,000 square feet of showroom space - ample room to showcase the very best selection of pieces from over 400 manufacturers and suppliers of contemporary furniture. In the early 1970's, Zeev began a collaboration with the designer Eileen Gray which resulted in Ms Gray granting Aram Designs Ltd the worldwide licence to introduce, produce and distribute her designs in 1975 - a licence Aram holds to this day. With background knowledge from nearly fifty years in this industry, with a passion for the product and with a genuine commitment to provide the highest possible levels of customer service throughout the entire process of buying a piece of furniture, Aram Store's service really is second to none.

The USM Haller Media Unit O2 in Claret, part of our special edition collection created in collaboration with USM.A popul...
09/10/2026

The USM Haller Media Unit O2 in Claret, part of our special edition collection created in collaboration with USM.

A popular and versatile configuration, the O2 features two large drop-down doors and two shallow open sections, standing at 565mm tall. Its low height and open top make it particularly well suited to use as a TV or hi-fi unit, while its compact proportions allow it to work across a range of interiors.

Available exclusively at Aram in Claret, alongside three further USM Haller configurations.

Shop online or in-store at 110 Drury Lane.

Photography: Kane

USM Modular Furniture

A closer  look at our special edition USM Haller in Claret.The rich burgundy finish brings a new expression to the famil...
07/10/2026

A closer look at our special edition USM Haller in Claret.

The rich burgundy finish brings a new expression to the familiar USM Haller system, created exclusively for Aram in collaboration with USM.

Seen here is the Media Unit O2, styled with the Bold Plate by Stine Keinicke.

Shop the collection online or in-store at 110 Drury Lane.

Photography: Kane

USM Modular Furniture

We are pleased to introduce four best-selling USM Haller configurations in Claret, a special edition colour drawn from o...
05/10/2026

We are pleased to introduce four best-selling USM Haller configurations in Claret, a special edition colour drawn from our brand palette.

Produced by USM for Aram, the collection is available exclusively in-store and online at Aram. This marks the first time we have collaborated with USM to create a colourway beyond their standard range, bringing a rich burgundy finish to four familiar configurations.

The collection comprises the Sideboard C2 Two Doors, Sideboard E2 Four Doors, Media Unit O2 and Storage G1. The new colour brings a distinctive look to the existing designs while celebrating our long-standing partnership with the Swiss manufacturer.

Seen here is the Sideboard E2 Four Doors.

Shop the collection online or in-store at 110 Drury Lane.

Photography: Kane

USM Modular Furniture

One week left to visit With Limitations by Design Everything Design Everything currently on show in our gallery. Saturda...
03/10/2026

One week left to visit With Limitations by Design Everything Design Everything currently on show in our gallery.

Saturday 10 October is the final day of the exhibition, which invites you into a fictitious emerging designer’s flat, furnished with over 130 pieces by 102 different emerging designers. Each piece tells a story of limitations, whether that’s space, equipment, materials, time or finances, offering a more honest look at life as an emerging designer today. If you haven’t visited yet, there’s still time!

Photography: Kane

An archival advertisement of ours, featuring the Wassily Chair designed by Marcel Brueur. First designed in 1925, the ic...
01/10/2026

An archival advertisement of ours, featuring the Wassily Chair designed by Marcel Brueur. First designed in 1925, the iconic chair emerged from Breuer’s experiments with tubular steel at the Bauhaus, with his inspiration being the lightness of the tubular steel frame of his first bicycle.

Shop now in store at 110 Drury Lane or online via the link in our bio.

In collaboration with Verner Panton Design AG, Vitra has developed a re-edition of this design classic from 1974 and is ...
26/09/2026

In collaboration with Verner Panton Design AG, Vitra has developed a re-edition of this design classic from 1974 and is launching the Panton Cubes in four different animal sculptures. Swipe to see our Panton Cubes Cat in a duo-tone finish of Bright Turquoise and Electric Blue.

Designed by Swedish studio Claesson Koivisto Rune for Arflex in 2018, the Tokio sofa is defined by its sweeping curved p...
19/09/2026

Designed by Swedish studio Claesson Koivisto Rune for Arflex in 2018, the Tokio sofa is defined by its sweeping curved profile and carefully balanced geometry. Its extensive modular system combines curved and straight elements, corner sections and island units in a variety of configurations, offering flexibility to suit different spaces.

Shown here in the Tokio T39 configuration, upholstered in light blue Savanna.

While London Design Festival has come to an end, Arflex at Aram remains open to explore. Discover more on our first floor at 110 Drury Lane.

Photography: Veerle Evens

17/09/2026

A glimpse inside With Limitations by Design Everything, currently showing in our gallery.

Step inside a fictitious emerging designer’s flat, furnished with 131 objects by 103 new designers, each revealing the obstacles, resources and realities behind making work today.

Discover the full exhibition and events programme via the link in our bio.

The Pillo three Seat Sofa and Swivel Lounge Armchair, designed by Willo Perron for Knoll, bring an inviting, oversized c...
15/09/2026

The Pillo three Seat Sofa and Swivel Lounge Armchair, designed by Willo Perron for Knoll, bring an inviting, oversized comfort to lounge seating. Defined by their generous cushions and deep proportions, seen here on our ground floor in almond Sahara upholstery.

Also shown is the Serpentine Lounge Chair by Broberg & Ridderstråle for Swedese. New for 2026, its S-shaped seat shell and sweeping tubular steel frame pairs simplicity with meticulous attention to detail.

Shop now in store or via the link in our bio.

Photography: .photography

The Marenco series was designed by Mario Marenco in 1970 and has come to be one of Arflex’s most recognisable collection...
14/09/2026

The Marenco series was designed by Mario Marenco in 1970 and has come to be one of Arflex’s most recognisable collections. Defined by generous proportions and soft, enveloping forms, its distinctive design brings a sense of comfort and sculptural character to interiors. Seen here is the armchair version, upholstered in brick red Flocca. Part of Arflex at Aram, our London Design Festival 2026
showcase.
 
Explore more of Arflex on our first floor at 110 Drury Lane.
 
Photography: Veerle Evens
 

Address

110 Drury Lane, Covent Garden
London
WC2B5SG

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Alerts

Be the first to know and let us send you an email when Aram posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category