Initially London

04/09/2026

Another week, another roundup of gorgeous monograms designed by you 💫

The lasts of the summer holidays, the start of back to school, payday treats, special gifts, (a brief break for cake), wedding tokens, and your new favourite pieces of clothing - all in a hard week’s work 🪡

03/09/2026

Our Islay Vanity Cases, made to go wherever you do 💫

Made from a 100% leather outer, this is a luxurious gift that will transform their everyday beauty bag into their new favourite accessory. Design your monogram online, and our team will emboss it by hand, here in our studio.

28/08/2026

There are so many reasons for our partnership with Peter Jones. Ultimately what we’re so proud of is working with a company who historically provides a level of service that is unmatched by other retailers, and we strive to do the same.

Our team will work with you to design your own unique monogram, and whilst we embroider your lovely items, there are eight floors of luxury for you to explore. Here are just a few of our favourite spots around the store…

27/08/2026

The last summer bank holiday of the year is approaching…how will you be spending yours? ☀️🏖️

Products features:
🪡 Small Maine Boat Bag
🪡 Maltby Market Basket
🪡 Novello Clutch
🪡 Salcombe Wash Bag
🪡 Yoga Mat, Yoga Block and Ocean Bottle x IL Water Bottle
🪡 Maida Makeup Pouch

25/08/2026

The joy of our BYO embroidery service - you can create an entirely unique design 🪡

This lovely client brought us a pair of jeans that they wanted to love, but grew tired of the distressed denim look. The solution? Some fun motifs tactically placed to cover the holes. Not only do you give your jeans a second lease of life, you’ve created your own unique pair complete with your favourite motifs. Chances are, no one will have the same 🐚🌼

24/08/2026

It always comes back to monogrammed linens 🪡💫

Whether they’re marking a milestone, celebrating a wedding, a housewarming, or just an inside joke between friends, monogrammed linens elevate an everyday item into something wonderfully personal.

Between our Create Your Own Monogram tool on our website, and our specialist bespoke embroidery team - your design will be completely unique and made especially for you in our West London studio.

21/08/2026

Back to School 📚✏️ (how did it come around so fast?!)

One of the most common things we hear during the school term is ‘I need to get their things monogrammed because they keep losing them!’

Embroidery is a brilliant long-lasting alternative to those iron-on labels that start to peel off in the wash. So today we’re at Peter Jones browsing their fantastic Back to School range and sharing a few ideas for how you can personalise their kit with us at our studio on the ground floor.

21/08/2026

20/08/2026

Swipe for a burst of colour 👉💐🐠

The ‘colourmaxxing’ trend of the summer has made our studio brighter than ever 🎨✨

Away with tone-on-tone neutrals (these are still our go-to gift idea, don’t worry). This summer we’ve seen a rise in mixing bold colours, playful patterns and brighter threads - and we just love how creative you’ve been. After all, there’s a reason we have hundreds of thread colours to choose from. 🪡

20/08/2026

We just love to hear from happy clients!

Sharon B.: I am delighted to have found initially London, it’s been such a wonderful experience. The staff were delightful and so helpful. Nothing was too much trouble. It’s made the pieces I had monogrammed that extra bit special. Huge thank you