Earl of East

Earl of East We are a lifestyle brand born out of a passion for fragrance and interiors. In addition to our retail store we also host regular workshops and events.

See website for details.

HAY Dogs brings considered design to life with our four-legged companions in mind. Functional, colourful and made for ev...
07/05/2026

HAY Dogs brings considered design to life with our four-legged companions in mind. Functional, colourful and made for everyday rituals, this collection is a playful range of accessories for life at home and out in the world. //

Our Boxing Day Sale is live. 20% store wide for a limited time only. //
26/12/2025

Our Boxing Day Sale is live. 20% store wide for a limited time only. //

This has been a long time coming! Over the past ten years, we’ve developed reed diffusers more times than we can count, ...
13/12/2025

This has been a long time coming! Over the past ten years, we’ve developed reed diffusers more times than we can count, and then quietly put them back on the shelf. Something never felt quite right. The packaging. The pricing. And, if we’re honest, they weren’t part of our own daily rituals. So we waited. These are the result of that patience. Reed diffusers we genuinely use, designed to sit comfortably in your space and live with you over time.
Launching in our seasonal favourites (Jardin de la Lune, Smoke & Musk and Strand) with three more scents arriving this spring. Available now exclusively with us, and with selected retail partners worldwide from next week. //

All your faves from are back in stock in all our stores and online, now including Sand Service and The High Road in 100...
09/12/2025

All your faves from are back in stock in all our stores and online, now including Sand Service and The High Road in 100ml. //

You’ll find a stellar selection of pantry goods in our , , and Redchurch Street stores, from non-alcohol beverages, her...
02/12/2025

You’ll find a stellar selection of pantry goods in our , , and Redchurch Street stores, from non-alcohol beverages, herbs and spices, to coffee beans, and chocolates. Perfect gifts for the foodie or just for a little self-indulgence //

We’re popping up in Leyton again this weekend, but this time as outpost of our stores. In addition to own brand expect t...
06/09/2025

We’re popping up in Leyton again this weekend, but this time as outpost of our stores. In addition to own brand expect to find your faves like and more. Open 11-6 today and 11-5 tomorrow, we are next door to Michael’s Fish Bar on Hainault Road. Come say hi!! //

A quick reminder that everyone’s fave is back in stock! Our top pick is SALA, a story of new life and verdant memory. F...
09/07/2025

A quick reminder that everyone’s fave is back in stock! Our top pick is SALA, a story of new life and verdant memory. FRESHLY CUT STEMS, HUMIDITY, NECTAR, dense with reminder and recollection of early walks in long grass, alongside love. FEEL—morning dew, gathered flowers, hidden groves, open eyes. //

It’s the last day of our Boxing Day sale, which means it’s the last day to save 20% store-wide including off key items l...
29/12/2024

It’s the last day of our Boxing Day sale, which means it’s the last day to save 20% store-wide including off key items like this stunning Transparent Speaker. Just saying //

Introducing SALA from new to Earl brand This is a super fresh and verdant fragrance to carry you through the colder day...
05/12/2024

Introducing SALA from new to Earl brand This is a super fresh and verdant fragrance to carry you through the colder days and way, way beyond. We are obsessed with it. FRESHLY CUT STEMS, HUMIDITY, NECTAR, and dense with reminder and recollection of early walks in long grass, alongside love. Scent notes: Galbanum, Coriander Seed, Black Pepper, Vetiver, Ambrose and Musk. Discover in store or online now. //

The ultimate home speaker is back in stock 🔈🔈 //
04/12/2024

The ultimate home speaker is back in stock 🔈🔈 //

Address

London

Opening Hours

Monday 10am - 7pm
Tuesday 9am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 9am - 7pm
Saturday 10am - 7pm
Sunday 10am - 6pm

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